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 The Best Way to Create Information Architecture
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By Dan Wu
In BatesMeron, Creative Capitalism
Posted September 12, 2019

The Best Way to Create Information Architecture

We've all experienced the frustration of navigating a website and being unable to find the information we need. That's what usability test sessions are for. As a participant in one of these [...]

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 Six Questions for Vivienne Apsey
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By Becka Bates
In BatesMeron, Six Questions
Posted September 4, 2019

Six Questions for Vivienne Apsey

Get to know the newest member to join the BatesMeron team, Vivienne Apsey! Vivienne is our new Junior Designer bringing fresh ideas, exciting designs and a love of typography to the BatesMeron team.

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 Consistent Branding: Keeping the Sales vs Marketing Peace
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By Linda Dao
In BatesMeron, Creative Capitalism
Posted August 19, 2019

Consistent Branding: Keeping the Sales vs Marketing Peace

Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any [...]

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 The Trials and Tribulations of a Young Designer: How Prototyping Saved Me
By Vivienne Apsey
In BatesMeron, Design & Conquer
Posted August 13, 2019

The Trials and Tribulations of a Young Designer: How Prototyping Saved Me

As any fellow creative can attest to, there are many lessons from art school that follow us into our careers. We look at our x-acto blade scars and feel pride in the projects that we put our [...]

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 Technical Tricks for Working Faster in Illustrator
By Matt Roman
In BatesMeron, Design & Conquer
Posted August 6, 2019

Technical Tricks for Working Faster in Illustrator

As a designer, there’s a valuable amount of time that goes into conceptualizing an idea when working on a new brand or project. It’s arguably the most important component of the work we do. Being [...]

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 All Hail the Creative Brief
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By Joshua P. Ferguson
In Let's Talk Strategy
Posted July 16, 2019

All Hail the Creative Brief

Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on [...]

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 The Art of Japanese Design Techniques
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By Andy Zetek
In Design & Conquer, Inspiration Information
Posted June 25, 2019

The Art of Japanese Design Techniques

If there’s one thing western design has benefitted from, it’s Japan. Design has always been a cross pollination of ideas, and the influence of Japanese design, art and architecture on creative [...]

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 Avoiding Dark Patterns
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By Horacio Acevedo
In Creative Capitalism
Posted June 18, 2019

Avoiding Dark Patterns

In a previous blog, I wrote about the way in which website design intentionally creates a sense of trust so that users can feel at ease in providing personal information.

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 The Proof is in the Portfolio: The Work that Came in Clutch in 2018
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By Becka Bates
In Creative Capitalism
Posted June 13, 2019

The Proof is in the Portfolio: The Work that Came in Clutch in 2018

We’re not ones to toot our own horn, but we’ve just got to say: nothing feels better than ranking on Clutch.

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 Targeted Ads: Friend or Foe?
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By Maggie Curran
In Creative Capitalism
Posted May 28, 2019

Targeted Ads: Friend or Foe?

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked [...]

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