We've all experienced the frustration of navigating a website and being unable to find the information we need. That's what usability test sessions are for. As a participant in one of these [...]
Get to know the newest member to join the BatesMeron team, Vivienne Apsey! Vivienne is our new Junior Designer bringing fresh ideas, exciting designs and a love of typography to the BatesMeron team.
Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any [...]
As any fellow creative can attest to, there are many lessons from art school that follow us into our careers. We look at our x-acto blade scars and feel pride in the projects that we put our [...]
As a designer, there’s a valuable amount of time that goes into conceptualizing an idea when working on a new brand or project. It’s arguably the most important component of the work we do. Being [...]
Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on [...]
If there’s one thing western design has benefitted from, it’s Japan. Design has always been a cross pollination of ideas, and the influence of Japanese design, art and architecture on creative [...]
In a previous blog, I wrote about the way in which website design intentionally creates a sense of trust so that users can feel at ease in providing personal information.
The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked [...]