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Monthly Archive for: "May, 2019"
Home » Archives for May 2019
 Targeted Ads: Friend or Foe?
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By Maggie Curran
In Creative Capitalism
Posted May 28, 2019

Targeted Ads: Friend or Foe?

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked [...]

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 Customer Experience is Your Biggest Brand Differentiator
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By Amy Clardy
In Let's Talk Strategy
Posted May 21, 2019

Customer Experience is Your Biggest Brand Differentiator

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver.

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 The Fake It Till You Make It Fallacy
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By Joshua P. Ferguson
In Let's Talk Strategy
Posted May 7, 2019

The Fake It Till You Make It Fallacy

Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, [...]

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