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The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked [...]

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver.

Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, [...]