Conquering the Hurdles of Collaborating in Quarantine
As a new year approaches with the COVID crisis continuing to linger, it’s safe to say we’re all beginning to feel more settled into our work-from-home setups. We’ve mastered DIY lattes that we [...]
Here’s Why You Need to Be Investing in Your Brand Now
Many moons ago, branding was nothing more than a name, logo or tagline, or a combination of these elements, that differentiated one company, product or service from another. Simple times. But not [...]
Navigating the Feedback Loop
As designers, we’re accustomed to providing two to three, sometimes even four concepts to a client. Almost always, there’s a favorite, a safe option and a third, cobbled-together version you’re [...]
Constructing A Brand
“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and [...]
Manage Change Management with Marketing
Change is a good thing. That’s the old saying. It’s also a permanent reality for modern enterprises. And whether it’s due to re-organization, technology, shifts in company culture or a rebrand, [...]
All Hail the Creative Brief
Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on [...]
How Planning a Trip Uncovers Human-Computer Interactions
It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction.
Rainbow Capitalism
It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies [...]
