Many moons ago, branding was nothing more than a name, logo or tagline, or a combination of these elements, that differentiated one company, product or service from another. Simple times. But not [...]
As designers, we’re accustomed to providing two to three, sometimes even four concepts to a client. Almost always, there’s a favorite, a safe option and a third, cobbled-together version you’re [...]
It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction.
The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver.
It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.