Manage Change Management with Marketing
Change is a good thing. That’s the old saying. It’s also a permanent reality for modern enterprises. And whether it’s due to re-organization, technology, shifts in company culture or a rebrand, [...]
Easter Eggs Can Delight Your Audience
You may be wondering why we’re talking about Easter eggs in July. We’re not talking about the plastic eggs with chocolate and other prizes inside. Instead, Easter eggs in the marketing world are [...]
All Hail the Creative Brief
Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on [...]
The Left-Brain-Right-Brain Battle
Are you a right-brain or a left-brain thinker? Do you even know? How many times have you heard, if you think of yourself as a creative person, then you might be a right-brain thinker? Or, if [...]
How Planning a Trip Uncovers Human-Computer Interactions
It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction.
