Chinese New Year
2023 The Year of the Rabbit
STOP IT.
My style of creative direction isn’t for everyone. And I even feel guilty about it. I sometimes find myself providing a heads up to new team members that I mean no offense, and to please remember [...]
The Best Way to Brighten Your Season
Thanksgiving is over and our BatesMeron team is feeling its effects in full force. There’s a ringing in our ears from a long weekend of pleasantries exchanged and babies crying. If we even look [...]
Get the Most Out of Your Company Values
Company values. Integrity. Hard work. Collaboration. Respect. Excellence. Customer service.
Marketing in an Age of Distraction: 4 Key Takeaways from Hit Makers
Among the maxims that generally ring true for my life: books are for escaping (i.e. exclusively fiction) and articles, magazines and newspapers are for learning (i.e. nonfiction). I decided to [...]
What Goes into Making a Tagline That Really Sings?
The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need [...]
The Life Changing Magic of Tidying Up Your Writing
Recycle, reduce, reuse. This eco-conscious proverb has been in our heads since grade school. You might have put it to use by making bird feeders out of old milk jugs then, but at a time when our [...]
