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The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver.

Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, [...]

In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to [...]

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement.

We’ve been working on a lot of fun branding projects recently where we’ve had an opportunity to explore redesigning our clients’ existing logos. This has sparked a lot of conversation around the [...]

It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.

Get to know the newest member to join the BatesMeron team, Amy Clardy! Amy is our new Account Manager, bringing with her extensive industry experience and plenty of personality.

At the end of every year, people around the world begin crafting lofty resolutions, lists filled with things they’ll likely abandon by February, or March if they’re lucky. Societally, we do this [...]

The holidays are a tough time for procrastinators. If you’re like me (and I hope for your sake you’re not), you’re probably spending most of your evenings speed surfing the Internet for [...]

Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client is a planned series of steps to ensure that a creative [...]