Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement.
We’ve been working on a lot of fun branding projects recently where we’ve had an opportunity to explore redesigning our clients’ existing logos. This has sparked a lot of conversation around the [...]
It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.