CT Mechanical Identity
“We service the f@#% out of you.” Seven simple words that the CT Mechanical team used to describe their business. Is client love at first meeting possible?
A no-filter, woman-owned and managed group of mechanical contractors and people pleasers, CTM came to us full of vision and attitude but shy on brand identity. With their words echoing in our heads, we set our own passionate problem solvers to the task of designing a brand brimming with as much personality as CTM has on tap when you work with them in person.
Enthusiasm for HVAC That Borders on Obsessive
The CTM crew is a high-energy bunch, so getting together for our kick-off strategy session inevitably led to enlightening exercises, prize-filled games and a deep dive into what sets CTM apart from the rest of the heating and cooling pack. The answer: Expertise, attentiveness and approach—and that attitude we keep mentioning.
A Whole New Breed of Mechanical Contractor
Our goal for CTM’s messaging and positioning was to move the brand identity beyond its focus on the company’s president by developing a personality that was witty, embodied the spirits of everyone on staff and hit on CTM’s central differentiators in a highly engaging way.
Visually, we incorporated their existing logo into a robust identity system that includes fonts, accent colors, patterns and custom photography—from a shoot we organized and art directed—that gives the brand a visual language as bold and human as its new personality. All while reinforcing CTM’s reputation as a refreshing alternative to other mechanical contractors.
To make sure the new CTM really sings with the team, their values also got the brand treatment, blown up larger-than-life and plastered around their workspace.
Just Like Your Faithful BFF, But for HVAC
Brand & Marketing Collateral
To give the CTM team the tools to share their engaging new brand, we designed business cards that balance an ultra-friendly font-driven hello with a subtle spot varnish and a growing series of sell sheets that make services like underfloor air distribution installation more informative and entertaining than the industry norm.
With more collateral projects on deck, this is just the first taste of the new CTM relishing in what they do while they leave their customers speechless with satisfaction.