CT Mechanical Identity
“We service the f@#% out of you.” Seven simple words that the CT Mechanical team used to describe their business. Is client love at first meeting possible? A no-filter, woman-owned and [...]
Fredman Design Group Identity
Great interior designers and architects don’t create work to be beautiful for beauty’s sake. They create work to be lived in and experienced—to inspire the people who live and [...]
Building Brand Culture: Why > What
Recently, BatesMeron President Becka Bates invited me to join her at Vistage, an executive leadership advisory group that meets monthly. During this particular session, psychologist and culture [...]
Porter Pipe & Supply Identity
Porter Pipe & Supply has spent more than 40 years redefining what it means to be a wholesale supplier of plumbing and manufacturing products. Their superior service revolves around a [...]
How To Write Copy That Sells
Recently, our very own Melissa Leonard was trying to sell some furniture in anticipation of her move. As many do, she jumped on Craigslist as a source for easy posting, selling and buying. She [...]
Great Ad Analysis: Guinness Brings the Goodness
I recently came across an ad that surprised me in the best way possible. It had heart, strength and, most importantly, an awesome message. The ad I’m referring to is for Guinness beer. The reason [...]
