Constructing A Brand
“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and [...]
Brands We Love: Social Mobility Foundation
As a designer, one of my passions is to create work that is inspirational and serves a real purpose. Not everything is purely for looks—when you can evoke someone to stop and really think about a [...]
CT Mechanical Identity
“We service the f@#% out of you.” Seven simple words that the CT Mechanical team used to describe their business. Is client love at first meeting possible? A no-filter, woman-owned and [...]
We Picked Our Favorite Logo Design of All Time
The logo is the keystone to the brand. It’s the piece that holds the whole mess together. The tag. The calling card. The fingerprint. The mark that says everything there is to say about a [...]
Creative Lessons I Learned From Improv Class
I have never been called shy. Since I was a young kid, I’ve always had a thing for putting on a show. Whether it was an impromptu theatre performance at a family party or a much-rehearsed dance [...]
A Pretty Tough Petunia
We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a [...]
Action vs. Definition: Types of Taglines
Brand taglines come in all shapes and sizes. From motivational (“Just do it.”) to evocative (“Maybe she’s born with it. Maybe it’s Maybelline.”) to unrivaled [...]
