We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a beautifully bold brand that more effectively communicates the features and benefits of this power-punching petunia.
We also developed consumer-friendly messaging to enhance the brand for retailers, emphasizing the story of Super-Cal’s all weather performance, vibrant colors and easy-to-maintain characteristics. This new messaging came into major play for Super-Cal’s in-store appearance, which includes pots, tags and point of purchase materials.
See the before and after of Super-Cal below.
All That Glitters
Taking a moment to honor the memory of my grandmother, whose stories we will share—and wear—forever.
Taking a moment to honor the memory of my grandmother, whose stories we will share—and wear—forever.
Won't You Light Your Candle?
Recently a piece of packaging came to me from Baxter of California. Having not had much experience beyond their facial products, I read with...
Recently a piece of packaging came to me from Baxter of California. Having not had much experience beyond their facial products, I read with...
Our Dream Office
As you might know, the team at BatesMeron will soon have a new spot to hang our hats (and helmets). The countdown to our big office move is ...
As you might know, the team at BatesMeron will soon have a new spot to hang our hats (and helmets). The countdown to our big office move is ...
