We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a beautifully bold brand that more effectively communicates the features and benefits of this power-punching petunia.
We also developed consumer-friendly messaging to enhance the brand for retailers, emphasizing the story of Super-Cal’s all weather performance, vibrant colors and easy-to-maintain characteristics. This new messaging came into major play for Super-Cal’s in-store appearance, which includes pots, tags and point of purchase materials.
See the before and after of Super-Cal below.
Accessibility in Web Design
In the physical world, accessibility design can be seen everywhere. In the virtual web world, it’s comparatively new—but the field is well o...
In the physical world, accessibility design can be seen everywhere. In the virtual web world, it’s comparatively new—but the field is well o...
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If you haven’t noticed, BatesMeron recently joined Instagram, which is an online photo and video sharing service. (Feel free to keep up with...
If you haven’t noticed, BatesMeron recently joined Instagram, which is an online photo and video sharing service. (Feel free to keep up with...
