We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a beautifully bold brand that more effectively communicates the features and benefits of this power-punching petunia.
We also developed consumer-friendly messaging to enhance the brand for retailers, emphasizing the story of Super-Cal’s all weather performance, vibrant colors and easy-to-maintain characteristics. This new messaging came into major play for Super-Cal’s in-store appearance, which includes pots, tags and point of purchase materials.
See the before and after of Super-Cal below.
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Earlier this year, Lake Superior State University published their annual list of “banished words.” The college accepts nominations each ye...
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