We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a beautifully bold brand that more effectively communicates the features and benefits of this power-punching petunia.
We also developed consumer-friendly messaging to enhance the brand for retailers, emphasizing the story of Super-Cal’s all weather performance, vibrant colors and easy-to-maintain characteristics. This new messaging came into major play for Super-Cal’s in-store appearance, which includes pots, tags and point of purchase materials.
See the before and after of Super-Cal below.
Guest Blog Post: The Responsibility of a Name
Travis Terlau visits the blog this week to tell the story of his company's recent rebranding. The financial advisory firm decided to take on...
Travis Terlau visits the blog this week to tell the story of his company's recent rebranding. The financial advisory firm decided to take on...
The Power of Project Management
Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client...
Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client...
BOO!-tesMeron Sweet Costume Design
It's no secret that as creatives, we have a leg up on the Halloween costume game. We're not afraid (get it?) to think outside of the box, us...
It's no secret that as creatives, we have a leg up on the Halloween costume game. We're not afraid (get it?) to think outside of the box, us...
