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 You Need Some Rules
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By Bob Healy
In BatesMeron, Design & Conquer
Posted July 21, 2021

You Need Some Rules

I present to you two companies. Company A – you’ve created a brand, have a shiny new logo and are ready to unleash your brand on the world. Company B – your company has been around for a [...]

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 Conquering the Hurdles of Collaborating in Quarantine
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By Vivienne Apsey
In Design & Conquer, Inspiration Information, Let's Talk Strategy
Posted November 30, 2020

Conquering the Hurdles of Collaborating in Quarantine

As a new year approaches with the COVID crisis continuing to linger, it’s safe to say we’re all beginning to feel more settled into our work-from-home setups. We’ve mastered DIY lattes that we [...]

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 Here’s Why You Need to Be Investing in Your Brand Now
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By Linda Dao
In Design & Conquer, Let's Talk Strategy
Posted October 26, 2020

Here’s Why You Need to Be Investing in Your Brand Now

Many moons ago, branding was nothing more than a name, logo or tagline, or a combination of these elements, that differentiated one company, product or service from another. Simple times. But not [...]

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 Is Your Website An Accurate Reflection Of Your Brand Identity?
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By Amy Clardy
In BatesMeron, Creative Capitalism
Posted November 21, 2019

Is Your Website An Accurate Reflection Of Your Brand Identity?

If your answer is no or not completely, then it’s time to consider an update.

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 Constructing A Brand
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By Becka Bates
In BatesMeron, Let's Talk Strategy
Posted November 6, 2019

Constructing A Brand

“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and [...]

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 Why You Should Pick a Small Agency for Your Project
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By BatesMeron
In BatesMeron, Creative Capitalism
Posted October 10, 2019

Why You Should Pick a Small Agency for Your Project

We probably don’t need to convince you that hiring a marketing agency can create huge benefits for any brand. But when it comes to finding that just-right agency for your business, things aren’t [...]

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 All Hail the Creative Brief
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By Joshua P. Ferguson
In Let's Talk Strategy
Posted July 16, 2019

All Hail the Creative Brief

Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on [...]

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 Customer Experience is Your Biggest Brand Differentiator
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By Amy Clardy
In Let's Talk Strategy
Posted May 21, 2019

Customer Experience is Your Biggest Brand Differentiator

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver.

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 Trust in Experience Design
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By Horacio Acevedo
In Design & Conquer
Posted April 9, 2019

Trust in Experience Design

Every day we hear about new cases of websites getting hacked or personal information being leaked due to a security breach (and often the corporate negligence that led to it).

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 Uber’s Constant Rebranding Won’t Fix Neglected Company Culture
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By Maggie Curran
In Design & Conquer
Posted October 23, 2018

Uber’s Constant Rebranding Won’t Fix Neglected Company Culture

I grew up, as I’m sure we all did, reciting a rule that was engrained in my memory from the first time a police officer came to my elementary school for a fundamental safety lesson: never get in [...]

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