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 The Story of an Event that Almost Wasn’t
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By Becka Bates
In BatesMeron, Creative Capitalism, Design & Conquer
Posted April 24, 2020

The Story of an Event that Almost Wasn’t

Let’s start at the beginning—pre-social-distancing, pre-everyone-wearing-sweatpants-every-day—back in November 2019.

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 Fight Mental Fatigue With Project Management
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By Todd Pierce
In BatesMeron, Creative Capitalism
Posted February 20, 2020

Fight Mental Fatigue With Project Management

Let’s be real: Most of us would be lying if we said we weren’t suffering from mental fatigue in at least one aspect of our lives. According to Healthline, mental fatigue can happen to anyone who [...]

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 Turn Customer Success into Return on Experience
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By Linda Dao
In BatesMeron, Creative Capitalism
Posted February 6, 2020

Turn Customer Success into Return on Experience

We’re often asked how BatesMeron shows return on investment (ROI). And we often answer in an unexpected way: We don’t. Instead, we prefer to leverage customer success content to highlight the [...]

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 But It’s Mine!: An Illustrator’s Brief Guide to Selling Out
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By Frank Okay
In BatesMeron, Creative Capitalism
Posted December 12, 2019

But It’s Mine!: An Illustrator’s Brief Guide to Selling Out

“No illustrator has a ‘style’ until they literally can’t do anything else,” is something a professor once told myself and my fellow BFA-seeking illustration cohort. While I have gone [...]

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 Manage Change Management with Marketing
By Maggie Curran
In Let's Talk Strategy
Posted July 30, 2019

Manage Change Management with Marketing

Change is a good thing. That’s the old saying. It’s also a permanent reality for modern enterprises. And whether it’s due to re-organization, technology, shifts in company culture or a rebrand, [...]

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 Easter Eggs Can Delight Your Audience
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By Amy Clardy
In Creative Capitalism
Posted July 23, 2019

Easter Eggs Can Delight Your Audience

You may be wondering why we’re talking about Easter eggs in July. We’re not talking about the plastic eggs with chocolate and other prizes inside. Instead, Easter eggs in the marketing world are [...]

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 The Proof is in the Portfolio: The Work that Came in Clutch in 2018
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By Becka Bates
In Creative Capitalism
Posted June 13, 2019

The Proof is in the Portfolio: The Work that Came in Clutch in 2018

We’re not ones to toot our own horn, but we’ve just got to say: nothing feels better than ranking on Clutch.

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 Rainbow Capitalism
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By Matt Roman
In Let's Talk Strategy
Posted June 4, 2019

Rainbow Capitalism

It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies [...]

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 Targeted Ads: Friend or Foe?
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By Maggie Curran
In Creative Capitalism
Posted May 28, 2019

Targeted Ads: Friend or Foe?

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked [...]

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 Customer Experience is Your Biggest Brand Differentiator
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By Amy Clardy
In Let's Talk Strategy
Posted May 21, 2019

Customer Experience is Your Biggest Brand Differentiator

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver.

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