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Trading Technologies is a brand that’s big on culture. It’s one of the the things that we love most about working with them. After going through a rebrand last year, they asked us to [...]

I love the '90s. I'm a Millennial after all. So over the past couple of years, I've obviously been overjoyed by the return of cultural gems from my childhood. This summer’s choker necklace [...]

The logo is the keystone to the brand. It’s the piece that holds the whole mess together. The tag. The calling card. The fingerprint. The mark that says everything there is to say about a [...]

As some of you may have noticed, September 8th was the 50th anniversary of the debut episode of Star Trek: The Original Series. This milestone was marked with TV marathons, shout-outs across the [...]

Kitchfix was already a well-established and well-respected brand in the Chicago clean food movement when BatesMeron was invited to help them evolve and expand their brand. We couldn’t have been [...]

Working at BatesMeron, I have the chance to be up-close and personal with brands every day. We talk about brands, write about brands and often create new brands, so it comes as no surprise that [...]

Meet Taylor Wells. He just joined our team—taking on the role of copywriter, resident history buff and fellow "Game of Thrones" watcher. Taylor is a Mizzou alum who hails from our great state of [...]

The topic of tattoos can be a tricky one. For years, I have wanted to get “inked,” and as I approach a final decision more closely, blogging for BatesMeron presents itself as an ideal opportunity [...]

There are two events in business that constantly amaze me. The first is the development of a new process. I am often energized by reading about, or being exposed to, a new way of doing something. [...]

I was recently asked to add the Walmart logo into a design I was working on. Easy enough. However, while placing the logo into layout, I couldn’t help but analyze it. Something about it looked [...]