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I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health.

I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing [...]

When you think of a brand, you usually think of its logo first. The logo is a visual representation of a brand’s identity; it’s typically the most memorable element of a brand.

A Budding Partnership When our long-time client, the Chicago Flower & Garden Show, decided to partner with Bernie’s Book Bank, a local organization dedicated to promoting childhood book [...]

Last week, BatesMeron was named the #1 Branding Agency in Chicago by Clutch.co. The announcement was made in their press release highlighting the highest-ranking marketing and advertising [...]

From Granola to Waffles We started working with the food geniuses over at Kitchfix in 2014 when we were tasked with refreshing the identity of their paleo-friendly granola, and their full-flavor [...]

South by Southwest is in full-swing again with a wide array of film screenings, concerts, speakers, interactive exhibitions and more. Dedicated to the broad mission of ” helping creative people [...]

  Great interior designers and architects don’t create work to be beautiful for beauty’s sake. They create work to be lived in and experienced—to inspire the people who live and [...]

If you’d asked me a few weeks ago if I was interested in anything OkCupid had to offer, I’d answer with a resounding “no.” I’m definitely not the online dating expert of the office and based on [...]

What do you get when you offer BatesMeroners an opportunity to hear from creatives on their biggest takeaways from 2017? A very excited staff, that’s what. Last week, our friends at Palmer [...]