Kitchfix Waffle Packaging

From Granola to Waffles

We started working with the food geniuses over at Kitchfix in 2014 when we were tasked with refreshing the identity of their paleo-friendly granola, and their full-flavor foods have had us hooked every since. In 2017, the Kitchfix/BMSD collaboration kicked off a packaging redesign for their line of frozen grain-free waffles.

Keeping it All in the Family

This redesign was all about making sure Kitchfix waffles felt akin to their granola cousins. We threw out everything but the box (and the waffles, of course) and used what we had in our Kitchfix identity arsenal to cook up a new look. A vibrant color palette brightens up each of the three waffle varieties–Original, Blueberry Maple and Banana Cinnamon–and icons and call-outs ensure that customers know about the waffles’ paleo benefits.

Now the Kitchfix waffles have a fresh new look to help them fly off the freezer shelves of Whole Foods, Mariano’s and Treasure Island, and into the hands of grain-free food lovers across the country. We can’t wait for the next delicious creation to come out of the Kitchfix kitchens!