Let’s Talk Strategy

A few weeks ago, Netflix released a romcom that essentially broke the internet (and probably some hearts as well). Although I’d love to deep dive into all of the reasons why I adore the movie To [...]

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story.

I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing [...]

When you think of a brand, you usually think of its logo first. The logo is a visual representation of a brand’s identity; it’s typically the most memorable element of a brand.

Company values. Integrity. Hard work. Collaboration. Respect. Excellence. Customer service.

On March 8th we celebrated International Women’s Day, a day in which we recognize the extraordinary contribution of women in today’s world. According to the International Women’s Day website, [...]

Mistakes: they happen to the best of us. They even happen to companies, and that’s where the corporate apology letter comes in. A rather painful statement for the corporation, these public [...]

In today’s internet-driven world, we see trends come and go faster than those short-lived knee-high converse or wedged sneakers. With my own eye for fashion and family members in the industry, I [...]

Arcade Fire is a rare breed of band. They can pen insanely catchy songs, the kind that send you into singalong fits, while also delivering contemplative, and at times biting, social commentary.

The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need [...]