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 Adidas’ World Cup Cross-Marketing
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By Fred Schaaf
In Design & Conquer
Posted June 24, 2014

Adidas’ World Cup Cross-Marketing

We’re in the thick of the World Cup, and us BatesMeron-ers cannot get enough of it. Hopefully, you’ve caught the first two USA matches so far, or at the very least [...]

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 Hermes in the House
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By BatesMeron
In Design & Conquer
Posted May 8, 2014

Hermes in the House

Just as we were coming down from last week’s Communicator Awards high, we were surprised with a new one—the Hermes Creative Awards has also granted us some serious kudos! Hermes Creative [...]

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 April Showers Bring May Awards
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By BatesMeron
In Design & Conquer
Posted May 1, 2014

April Showers Bring May Awards

The BatesMeron team is tickled to announce that we’ve won not just one but three 2014 Communicator Awards from the Academy of Interactive and Visual Arts. The Communicator Awards is one of [...]

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 Judging Covers: A Designer’s Plight
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By BatesMeron
In Design & Conquer
Posted April 29, 2014

Judging Covers: A Designer’s Plight

Everyone has heard the adage, “Don’t judge a book by its cover.” Some people may even live by this phrase. But for creative people, the task of setting aside face value and [...]

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 A Pretty Tough Petunia
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By BatesMeron
In Design & Conquer
Posted April 24, 2014

A Pretty Tough Petunia

We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a [...]

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 Action vs. Definition: Types of Taglines
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By Nina Altadonna
In Design & Conquer
Posted April 22, 2014

Action vs. Definition: Types of Taglines

Brand taglines come in all shapes and sizes. From motivational (“Just do it.”) to evocative (“Maybe she’s born with it. Maybe it’s Maybelline.”) to unrivaled [...]

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 Branding December
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By Rachel Skybetter
In Design & Conquer
Posted December 17, 2013

Branding December

The days between Thanksgiving and New Year’s Day are a blurry haze of holiday cheer, rosy cheeks and fuzzing feelings. But to some of us, this period can also become a sort of birthday purgatory. [...]

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 What Is Your Type Saying?
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By Nina Altadonna
In Design & Conquer
Posted July 23, 2013

What Is Your Type Saying?

Typefaces. Fonts. Character style. I have to say, as a writer, I have a profound love for not only what words say but also how they look. You can’t blame me though. With so many different fonts [...]

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 6 Questions for: Kai Ranabargar
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By Becka Bates
In Design & Conquer
Posted July 16, 2013

6 Questions for: Kai Ranabargar

As the Principal of Tax Technology Group, Kai Ranabargar knows what it takes to help tax departments find, select and implement transaction tax systems. Kai’s methodology to providing his clients [...]

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 The Harley Way of Life
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By BatesMeron
In Design & Conquer
Posted July 2, 2013

The Harley Way of Life

It’s finally motorcycle season in Chicago, and I’ve got bikes on the brain. There really is nothing I would rather be doing than sitting on the back of a bike with the sky open around me, the [...]

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