Archives

We’ve been working on a lot of fun branding projects recently where we’ve had an opportunity to explore redesigning our clients’ existing logos. This has sparked a lot of conversation around the [...]

It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.

In design school, in addition to a practical education in the use of programs and the principles of design, I gained a thorough survey of art history. One of my favorite eras to learn about—and [...]

Get to know the newest member to join the BatesMeron team, Amy Clardy! Amy is our new Account Manager, bringing with her extensive industry experience and plenty of personality.

As a designer, I like to follow many design blogs and feeds. I love reading about new trends and concepts, but one thing that never fails to get my attention is when major companies undergo rebrands.

At the end of every year, people around the world begin crafting lofty resolutions, lists filled with things they’ll likely abandon by February, or March if they’re lucky. Societally, we do this [...]

The holidays are a tough time for procrastinators. If you’re like me (and I hope for your sake you’re not), you’re probably spending most of your evenings speed surfing the Internet for [...]

Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client is a planned series of steps to ensure that a creative [...]

Meet Horacio Acevedo, BatesMeron’s newest Senior Designer! A lifelong Chicagoan and urban arts enthusiast, Horacio brings to the table an eye for clean, minimal design and the ability to work [...]

As designers, we’ve worked tirelessly to hone a craft we hold near and dear to our hearts—stemming from sleepless nights in the matte room to countless hours staring into blue light rays.