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 Your Brand’s Website Has Literally Never Been More Important
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By Becka Bates
In BatesMeron, Design & Conquer
Posted May 5, 2020

Your Brand’s Website Has Literally Never Been More Important

We can’t stress enough the importance of your brand’s web presence. It’s so important to us, we equate it to the front door if your brand was a house (and if you haven't read that post of ours, [...]

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 The Story of an Event that Almost Wasn’t
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By Becka Bates
In BatesMeron, Creative Capitalism, Design & Conquer
Posted April 24, 2020

The Story of an Event that Almost Wasn’t

Let’s start at the beginning—pre-social-distancing, pre-everyone-wearing-sweatpants-every-day—back in November 2019.

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 Respect the Process
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By Horacio Acevedo
In BatesMeron
Posted March 13, 2020

Respect the Process

Launching a new website with the best strategy and process right from the start can make all the difference between a successful launch and one that will fizzle out before getting off the ground.

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 Too Long; Didn’t Read: How Consumers (Don’t) Read Websites
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By Dan Wu
In BatesMeron
Posted February 13, 2020

Too Long; Didn’t Read: How Consumers (Don’t) Read Websites

When you explore a website, how much content would you really like to read?

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 Turn Customer Success into Return on Experience
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By Linda Dao
In BatesMeron, Creative Capitalism
Posted February 6, 2020

Turn Customer Success into Return on Experience

We’re often asked how BatesMeron shows return on investment (ROI). And we often answer in an unexpected way: We don’t. Instead, we prefer to leverage customer success content to highlight the [...]

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 A Brutalism Renaissance: the Good, the Bad and the Ugly
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By Vivienne Apsey
In BatesMeron
Posted January 23, 2020

A Brutalism Renaissance: the Good, the Bad and the Ugly

History has a funny way of repeating itself—and design history is no exception. Decade after decade, we see quite an array of design trends come and go, only to come back again. We also see that [...]

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 But It’s Mine!: An Illustrator’s Brief Guide to Selling Out
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By Frank Okay
In BatesMeron, Creative Capitalism
Posted December 12, 2019

But It’s Mine!: An Illustrator’s Brief Guide to Selling Out

“No illustrator has a ‘style’ until they literally can’t do anything else,” is something a professor once told myself and my fellow BFA-seeking illustration cohort. While I have gone [...]

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 The Best Way to Brighten Your Season
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By Maggie Curran
In BatesMeron, Storytelling
Posted December 5, 2019

The Best Way to Brighten Your Season

Thanksgiving is over and our BatesMeron team is feeling its effects in full force. There’s a ringing in our ears from a long weekend of pleasantries exchanged and babies crying. If we even look [...]

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 Is Your Website An Accurate Reflection Of Your Brand Identity?
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By Amy Clardy
In BatesMeron, Creative Capitalism
Posted November 21, 2019

Is Your Website An Accurate Reflection Of Your Brand Identity?

If your answer is no or not completely, then it’s time to consider an update.

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 Constructing A Brand
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By Becka Bates
In BatesMeron, Let's Talk Strategy
Posted November 6, 2019

Constructing A Brand

“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and [...]

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