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It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies [...]

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked [...]

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement.

In design school, in addition to a practical education in the use of programs and the principles of design, I gained a thorough survey of art history. One of my favorite eras to learn about—and [...]

As a designer, I like to follow many design blogs and feeds. I love reading about new trends and concepts, but one thing that never fails to get my attention is when major companies undergo rebrands.

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health.

A few weeks ago, Netflix released a romcom that essentially broke the internet (and probably some hearts as well). Although I’d love to deep dive into all of the reasons why I adore the movie To [...]

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story.

Last week, BatesMeron was named the #1 Branding Agency in Chicago by Clutch.co. The announcement was made in their press release highlighting the highest-ranking marketing and advertising [...]

If you’d asked me a few weeks ago if I was interested in anything OkCupid had to offer, I’d answer with a resounding “no.” I’m definitely not the online dating expert of the office and based on [...]