Let’s Talk Strategy

As designers, we’re accustomed to providing two to three, sometimes even four concepts to a client. Almost always, there’s a favorite, a safe option and a third, cobbled-together version you’re [...]

“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and [...]

Change is a good thing. That’s the old saying. It’s also a permanent reality for modern enterprises. And whether it’s due to re-organization, technology, shifts in company culture or a rebrand, [...]

Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on [...]

It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction.

It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies [...]

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver.

Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, [...]

It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.

Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client is a planned series of steps to ensure that a creative [...]