It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.
Recently, a peer pointed me to an article in the New Statesman, a British current events magazine. The article, entitled “The Death of Don Draper,” posits the demise of the ad industry as we know it.
A few weeks ago, Netflix released a romcom that essentially broke the internet (and probably some hearts as well). Although I’d love to deep dive into all of the reasons why I adore the movie To [...]
When pondering the meaning of life and that age-old marketing question, what is the coolest brand on the block doing innovative new things that make you say “wow,” one can be forgiven for not [...]
If you’ve been scrolling around Instagram or Facebook the last few months, you’ve probably noticed ads for (or pictures from) experiential pop-up events appearing in your newsfeed.
I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing [...]
A couple of weeks ago, I had the pleasure of attending the digital innovation summit Solstice FWD 2018: Being Human. It was incredible. Although everyone enjoys walking away with some cool [...]
One of the best parts of working for BatesMeron is that there’s something to love about each of our clients. We work with brands that are witty, hardworking, honest and exciting, and get the [...]
When you think of a brand, you usually think of its logo first. The logo is a visual representation of a brand’s identity; it’s typically the most memorable element of a brand.
Last week, BatesMeron was named the #1 Branding Agency in Chicago by Clutch.co. The announcement was made in their press release highlighting the highest-ranking marketing and advertising [...]