We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a beautifully bold brand that more effectively communicates the features and benefits of this power-punching petunia.
We also developed consumer-friendly messaging to enhance the brand for retailers, emphasizing the story of Super-Cal’s all weather performance, vibrant colors and easy-to-maintain characteristics. This new messaging came into major play for Super-Cal’s in-store appearance, which includes pots, tags and point of purchase materials.
See the before and after of Super-Cal below.
A Pad By Any Other Name
Apple recently announced the arrival of its much-hyped iPad: a book-sized iPod touch that’s supposed to revolutionize something or other. A...
Apple recently announced the arrival of its much-hyped iPad: a book-sized iPod touch that’s supposed to revolutionize something or other. A...
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What Is the Difference Between RGB, CMYK and Pantone Colors? At BatesMeron we work with a lot of clients who rely on us to not only design c...
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Choose Your Own Ad Adventure
A few months back, The New York Times wrote about users picking their own ads on Hulu: “This month, Hulu introduced a format that gives use...
A few months back, The New York Times wrote about users picking their own ads on Hulu: “This month, Hulu introduced a format that gives use...