Pacific Plug & Liner – Savour Basil
Pacific Plug & Liner is a renowned supplier of some of the most exciting plants on the market, so we work with the brand to develop equally exciting identities for their most highly anticipated releases. When they described to us a basil plant as attractive as it is delicious, we knew this was the perfect opportunity to combine the hands-on nature of gardening and the adventures of fresh cooking into one delectable micro brand.
A pint-sized topiary packing an abundance of flavor and punch deserves more than a name.
It deserves a brand. Pacific Plug & Liner’s latest venture into herb gardening was sure to be a hit with retail buyers. A Greek-type gourmet basil with an incredibly long harvest, the identity for this plant needed to grow from its ability to summon senses and entice taste buds. With our mouths watering and our heads down, we got to work designing a brand worthy of all this versatile plant can offer.
SERVICES: brand messaging / naming / visual identity / marketing collateral / packaging / website
The inspiration behind the look and name of Pacific Plug & Liner’s bountiful basil tree came from one simple place: the plant. A nod to the European spelling of a word that expresses relishing in delightful flavor, Savour™ perfectly embodies the taste and enjoyment this plant (literally) brings to the table.
As the perfect accent to any dish, growing garden or empty tabletop, we also felt it was important to emphasize that Savour basil is more than just an ingredient. To do this, we crafted the tagline “Delicious Décor,” capturing the essence of gardening and cooking in style.
The logo design acts as a playful nod to the shape of the topiary—using a fork as the stem for the colorful burst of basil leaves at the top of the icon.
Building out the brand further, we turned to a palette of fresh green, deep teal and bright yellow, a classic, yet modern look for a classic, yet modern plant. Paired with friendly typography and mouthwatering messaging, our efforts set Savour apart from the pack as the new herb in town.
To ensure potential customers are informed on all the benefits that Savour plants offer, we created a bite-size Savour basil brochure. Filled with plant highlights, maintenance tips and cooking advice, our miniature brochure was just the right tool for on-the-go shoppers—the finishing touch to introducing and creating this appetizing identity.
New identity in tow, Savour plants were flying off the shelves, and Pacific Plug & Liner turned to our team again to bring the world of Savour online for the masses. Using WordPress, we developed a digital home base for Savour basil to match the plant’s robust identity.
Our rich design work translated from print to digital beautifully and seamlessly, with expanded iconography and a new shade, natural brown, to give each page a grounding color. The tactile quality and vibrancy of Savour’s brand identity was also integrated into the web design, creating a simple, yet thoughtful and comprehensive site for our client.
“Between the lovely smell of the Savour plants and the spectacular designs done by BatesMeron, we literally had a packed booth for our entire show! Your team did an amazing job, once again. I’ve never seen such demand!”
