GA Paving – Branding & Website
When we were first introduced to GA Paving, they had the reputation, substance, skill and know-how of an outstanding paving company—all they needed was an outstanding brand to match. With a list of projects on the table including a new logo, tagline, website and collateral, BatesMeron was eager to roll up our sleeves and get to work.
Trust, integrity and tradition have been the core of GA Paving since they paved their first road in 1994.
Since then, their ever-growing reputation for top-notch results, met deadlines and hands-on leadership have made GA one of the leading paving companies in Chicago—with over 80 trucks, 120 onsite workers and countless satisfied customers. This reputation was so widespread, it began to precede the company. It was then that the folks at GA knew a brand identity that spoke to this reputation could make the difference between good word on the street and a new customer.
SERVICES: brand messaging / visual identity / brand collateral / website
We channeled GA’s sterling reputation and deep-rooted family legacy into a coat-of-arms logo mark, with hand-drawn lettering that feels as crafted and personal as GA’s standard of service. The wordmark underneath the shield uses a strong serif font to achieve an even balance of tradition and grit. Then, with a palette of black, crimson and gold, we leaned into GA’s high-quality status, yet grounded the look in gritty textures reminiscent of the materials they work with every day.
logo explorations
logo explorations
To complete the logo and its message, our team created the tagline “Built by Reputation,” driving home the company’s longstanding and proven dedication to excellence.
To complete the logo and its message, our team created the tagline “Built by Reputation,” driving home the company’s longstanding and proven dedication to excellence.
With the brand’s look and feel established, we moved on to the creation of GA’s website and collateral. To bring the client’s identity through authentically to their new website, we incorporated a combination of warm and rich photography, bold statements and cold hard numbers to back them up. Iconography easily communicates the benefits of choosing GA while every page provides proof points of their longtime success in the industry.
These strong visual elements were then translated onto the other deliverables, including presentations, notebooks, business cards, letterhead, envelopes and an informative two-pocket folder. Taking it the extra mile, the GA team even had us create branded travel mugs, coffee cups and etched whiskey glasses to give as holiday gifts to their staff and customers.
We even worked with GA Paving to develop internal messaging with their honest, no-nonsense persona present throughout.
We even worked with GA Paving to develop internal messaging with their honest, no-nonsense persona present throughout.
The end result was a brand worthy of everything GA Paving has accomplished in its over 25-year history. Now, when customers come to GA, they see more than a paving company—they see a proud institution that honors promises, thrives on a challenge and is truly built by reputation.
“The BatesMeron team is integral to the GA Paving brand. They have a can-do attitude with a respect for the needs of the client while finding ways to surprise and delight us by bringing their own ideas to the table. They truly go above and beyond. When you work with this team, your vision is realized strategically and beautifully, every time.”
