American Osteopathic Association – ‘Protect’ Campaign
When life hands you a grant to educate physicians about vaccinations,
why not make beautiful, award-winning materials with it? That’s exactly what we did with the American Osteopathic Association (AOA). To help the AOA inform physicians and collect information, we developed a campaign with the end goal of increasing vaccination rates in their practices by signing up for their Clinical Assessment Program (CAP).
SERVICES: campaign theme / campaign messaging / visual identity / print campaign / digital campaign
Knowing we had a short amount of time to capture the attention of 65,000-plus busy physicians, we worked closely with the AOA to develop a campaign that was eye-catching, concise and, most importantly, would get results. We centered our efforts on the idea a quick, simple call to action to compel physicians to participate in the program: “Prick. Stick. Protect.”
With our theme on lock, we then got to work rolling out a campaign design fit for print ads, direct mail and more. The centerpiece of the campaign was an oversized mailer, designed to look, and yes, even feel just like a Band-Aid. Unlike typical direct mail, this piece demands attention and has the legs to get it into the right hands.
With our theme on lock, we then got to work rolling out a campaign design fit for print ads, direct mail and more. The centerpiece of the campaign was an oversized mailer, designed to look, and yes, even feel just like a Band-Aid. Unlike typical direct mail, this piece demands attention and has the legs to get it into the right hands.
In addition to its highly engaging design and layout, the mailer included easy-to-digest information in the form of pullouts and infographics.
In addition to its highly engaging design and layout, the mailer included easy-to-digest information in the form of pullouts and infographics.
In order to maximize physician signups for CAP, we followed up with several additional supporting materials, including a postcard, a bandage-shaped wrap to be place around the AOA’s journal, an advertisement in the upcoming issue, banner ads for their website and promotional giveaways to be given out at the AOA’s annual conference.
In order to maximize physician signups for CAP, we followed up with several additional supporting materials, including a postcard, a bandage-shaped wrap to be place around the AOA’s journal, an advertisement in the upcoming issue, banner ads for their website and promotional giveaways to be given out at the AOA’s annual conference.
Not only did the AOA see a 70% increase in participation, but the Band-Aid mailer also helped BatesMeron win Gold in the 2014 Communicator Awards in the Marketing/Promotion – Direct Mail Category.
Not only did the AOA see a 70% increase in participation, but the Band-Aid mailer also helped BatesMeron win Gold in the 2014 Communicator Awards in the Marketing/Promotion – Direct Mail Category.
“The hard work and creative efforts from the BatesMeron team really paid off on this project. Everyone loved the pieces and were very engaged. Not to mention that your team was such a pleasure to work with. Thank you!”
