K12 Coalition – Website Redesign
K12 Coalition was stepping into a new chapter, evolving from a collection of divisions into one unified education company. They needed a website that could bring it all together, telling a clear brand story while connecting users to everything from teacher certification to science of reading curriculum.
K12 Coalition was stepping into a new chapter, evolving from a collection of divisions into one unified education company. They needed a website that could bring it all together, telling a clear brand story while connecting users to everything from teacher certification to science of reading curriculum.
Simplifying the K12 Experience
To get started, we rethought how the K12 website should show up. With a wide range of product brands to support, the experience needed to feel streamlined and modern, anchored by a strong, intuitive navigation system.
SERVICES: branding / website design / marketing collateral
Where Structure Meets Story
As the work evolved, it became clear the site needed to do more than inform. It had to tell a cohesive story and guide users through a thoughtful journey. We revisited the concept, building a structure that allowed users to move seamlessly through categories and explore each product brand in context.
Where Structure Meets Story
As the work evolved, it became clear the site needed to do more than inform. It had to tell a cohesive story and guide users through a thoughtful journey. We revisited the concept, building a structure that allowed users to move seamlessly through categories and explore each product brand in context.
The new website introduces a navigation system that lets users move seamlessly across K12’s many product brands.
The new website introduces a navigation system that lets users move seamlessly across K12’s many product brands.
“No notes. 10/10 would highly recommend. I have learned so much from working with them. They are true thought partners. I could not do my job as well without them!”
“No notes. 10/10 would highly recommend. I have learned so much from working with them. They are true thought partners. I could not do my job as well without them!”
