GoNoodle – Website & Brand Support
GoNoodle has built a beloved platform that brings movement, mindfulness and learning into classrooms across the country. With a growing audience and an expanding network of partners, they saw an opportunity to strengthen how those partnerships showed up visually within the experience.
GoNoodle has built a beloved platform that brings movement, mindfulness and learning into classrooms across the country. With a growing audience and an expanding network of partners, they saw an opportunity to strengthen how those partnerships showed up visually within the experience.
Balancing Play and Presence
As GoNoodle looked to grow their partnership and investor-facing presence, there was an opportunity to refine how that side of the brand showed up. Their existing experience captured the energy and joy they’re known for, but it needed to work harder in conversations with partners managing significant investments. The challenge was to elevate the visual language without losing the spirit of the brand. We developed a more refined, flexible system that could communicate credibility and clarity while still feeling unmistakably GoNoodle.
SERVICES: website design / presentation design / strategy / motion graphics / ongoing branding support
It Starts with a Landing Page
For a team as dynamic as GoNoodle’s, alignment matters. We kicked things off by reimagining their partnership landing page, a critical tool for marketing and sales. The foundation was there, but it needed a more refined structure and visual clarity to better reflect the level of conversation happening with partners and investors.
It Starts with a Landing Page
For a team as dynamic as GoNoodle’s, alignment matters. We kicked things off by reimagining their partnership landing page, a critical tool for marketing and sales. The foundation was there, but it needed a more refined structure and visual clarity to better reflect the level of conversation happening with partners and investors.
Refocusing to Bring the Fun
We moved away from more generic, template-driven layouts and introduced a system that felt more considered and intentional. Subtle use of color, cleaner hierarchy and purposeful motion helped guide users through the experience, while a more restrained visual approach brought the level of polish needed for partner-facing conversations. The result is a landing page that feels both elevated and aligned, balancing professionalism with the energy that defines GoNoodle.
Refocusing to Bring the Fun
We moved away from more generic, template-driven layouts and introduced a system that felt more considered and intentional. Subtle use of color, cleaner hierarchy and purposeful motion helped guide users through the experience, while a more restrained visual approach brought the level of polish needed for partner-facing conversations. The result is a landing page that feels both elevated and aligned, balancing professionalism with the energy that defines GoNoodle.
Highlighting Success
GoNoodle leads with results, so we made sure those moments stood out. Key stats were simplified into clear, digestible sections that make the impact easy to grasp at a glance. Color blocking, bold typography and playful visual elements like unconventional Venn diagrams added just enough whimsy to keep the experience feeling distinctly GoNoodle.
Highlighting Success
GoNoodle leads with results, so we made sure those moments stood out. Key stats were simplified into clear, digestible sections that make the impact easy to grasp at a glance. Color blocking, bold typography and playful visual elements like unconventional Venn diagrams added just enough whimsy to keep the experience feeling distinctly GoNoodle.
Digital Campaigns That Deliver
As GoNoodle expanded their outreach, digital campaigns became a key part of the strategy. In close collaboration with their marketing team, we created a suite of ads for Google and LinkedIn designed to connect with the right audience and drive meaningful engagement, all while staying true to the spirit of the brand.
Digital Campaigns That Deliver
As GoNoodle expanded their outreach, digital campaigns became a key part of the strategy. In close collaboration with their marketing team, we created a suite of ads for Google and LinkedIn designed to connect with the right audience and drive meaningful engagement, all while staying true to the spirit of the brand.
An Extension of the Team
Building on the success of the partnership work, GoNoodle continues to bring us in as an extension of their team. We work side by side with their marketers and internal stakeholders, aligning on goals, refining ideas and making sure every touchpoint feels cohesive and considered. From Google Slides and digital campaigns to teacher materials, printables, one-sheets and swag, we help carry the brand across every corner of the experience, keeping it consistent, adaptable and full of energy.
Digital Badges, Teacher Materials, LinkedIn Ads and Annual Reports
An Extension of the Team
Building on the success of the partnership work, GoNoodle continues to bring us in as an extension of their team. We work side by side with their marketers and internal stakeholders, aligning on goals, refining ideas and making sure every touchpoint feels cohesive and considered. From Google Slides and digital campaigns to teacher materials, printables, one-sheets and swag, we help carry the brand across every corner of the experience, keeping it consistent, adaptable and full of energy.
Digital Badges, Teacher Materials, LinkedIn Ads and Annual Reports
Swag Collabs
Camp GoNoodle Logo
Great Wolf Lodge Activity Sheet
Swag Collabs
Camp GoNoodle Logo
Great Wolf Lodge Activity Sheet
“BatesMeron’s ability to balance strategy and creativity impressed us the most. They did not just make things look better; they helped us think more clearly about how to tell the GoNoodle story in a way that was compelling, credible, and useful for our business. They listened well, challenged us in productive ways, and translated complex ideas into clear, polished, partner-ready work. It felt like they were invested in our brand’s success, not just in completing the project.”
“BatesMeron’s ability to balance strategy and creativity impressed us the most. They did not just make things look better; they helped us think more clearly about how to tell the GoNoodle story in a way that was compelling, credible, and useful for our business. They listened well, challenged us in productive ways, and translated complex ideas into clear, polished, partner-ready work. It felt like they were invested in our brand’s success, not just in completing the project.”
