Pacific Plug & Liner – CAST 2026
In the world of horticulture, CAST is the championship stage. Growers and perennial suppliers from around the globe converge in California. This year, Pacific Plug & Liner stepped into the spotlight, teaming up with BatesMeron to feature their season’s champions.
In the world of horticulture, CAST is the championship stage. Growers and perennial suppliers from around the globe converge in California. This year, Pacific Plug & Liner stepped into the spotlight, teaming up with BatesMeron to feature their season’s champions.
Setting the Stage for Tour de Fleurs
The theme of this year’s CAST was as bold as their blooms. Tour de France meets a neon virtual world, a fusion of high-performance cycling culture and bold, futuristic plant energy. All creative would be celebrating performance, endurance, and perennial innovation.
SERVICES: design / campaign logo / swag / microsite / print
Concept 1
Our first concept pulled inspiration from Tour de France regional folk art to create fun geometric patterns with a pastel palette, paired with playful plant imagery.
Concept 1
Our first concept pulled inspiration from Tour de France regional folk art to create fun geometric patterns with a pastel palette, paired with playful plant imagery.
Concept 2
Our second concept drew inspiration from Tron and the Zwift brand, embracing a dark, high-energy aesthetic. Neon accents, glowing gradients and dynamic motion lines worked alongside bold typography to create a look that felt fast, futuristic, built for competition.
Concept 2
Our second concept drew inspiration from Tron and the Zwift brand, embracing a dark, high-energy aesthetic. Neon accents, glowing gradients and dynamic motion lines worked alongside bold typography to create a look that felt fast, futuristic, built for competition.
The competition was tight but concept two crossed the finish line. With creative direction in place, we were off to the races. With no time to waste, we got to work creating a variety of materials for CAST 2026 featuring bold, futuristic blooms and a custom PP&L cyclist avatar.
The competition was tight but concept two crossed the finish line. With creative direction in place, we were off to the races. With no time to waste, we got to work creating a variety of materials for CAST 2026 featuring bold, futuristic blooms and a custom PP&L cyclist avatar.
Messaging with Momentum
The next phase of the campaign focused on rallying the crowd. Printed invitations and targeted email communications unveiled the roster of competitors, setting the stage for a showdown to determine this year’s champion of perennial performance.
Messaging with Momentum
The next phase of the campaign focused on rallying the crowd. Printed invitations and targeted email communications unveiled the roster of competitors, setting the stage for a showdown to determine this year’s champion of perennial performance.
Designing the Drip
To make sure the CAST team showed up ready to stand out, we designed a full suite of branded gear—T-shirts, cycling caps, water bottles, and tote bags—outfitting the crew with a look built for visibility and impact.
Designing the Drip
To make sure the CAST team showed up ready to stand out, we designed a full suite of branded gear—T-shirts, cycling caps, water bottles, and tote bags—outfitting the crew with a look built for visibility and impact.
The Final Lap
And just like that, it came down to the closing stretch. The PP&L team crossed the finish line in style, capping off another strong showing at the California Spring Trials—delivering a performance worthy of a standout season.
The Final Lap
And just like that, it came down to the closing stretch. The PP&L team crossed the finish line in style, capping off another strong showing at the California Spring Trails—delivering a performance worthy of a standout season.
“Working with BatesMeron Sweet Design on our Teur de Fleur theme for the California Spring Trials was a fantastic experience. They helped us transform our space into an immersive experience that captured the excitement and energy of a world-class cycling event while beautifully showcasing our plants. The feedback from attendees was overwhelmingly positive, with many commenting on the originality and quality of the designs. We are thrilled to continue working with the BatesMeron team.”
“Working with BatesMeron Sweet Design on our Teur de Fleur theme for the California Spring Trials was a fantastic experience. They helped us transform our space into an immersive experience that captured the excitement and energy of a world-class cycling event while beautifully showcasing our plants. The feedback from attendees was overwhelmingly positive, with many commenting on the originality and quality of the designs. We are thrilled to continue working with the BatesMeron team.”
