FLASH — Digital Ad Campaign
Flash—a parking technology company recently enriched with newly acquired brands and cutting-edge technology capabilities—sought our assistance to reach new clients across various industries through a comprehensive digital ad campaign. Leveraging multiple ad platforms and targeting diverse audiences, our challenge was to create consistent yet tailored ad creative that resonated with different sectors.
Flash—a parking technology company recently enriched with newly acquired brands and cutting-edge technology capabilities—sought our assistance to reach new clients across various industries through a comprehensive digital ad campaign. Leveraging multiple ad platforms and targeting diverse audiences, our challenge was to create consistent yet tailored ad creative that resonated with different sectors.
Multiplying Impact
In our commitment to amplify digital engagement, we worked with Flash to navigate the complexities of multiple audiences and multiple ad platforms. Flash needed a range of ads, spanning from general awareness to tailored content for construction, EV charging, events, healthcare, municipality, PARCS, valet, gated, mobile-first technology, geo-targeting and digital payments.
Harnessing the capabilities of LinkedIn, Google Responsive Search Ads, Microsoft and Trade Desk, our carefully crafted blend of static and motion creatives guaranteed an unmatched reach and engagement for both prospective and existing clients.
SERVICES: full scale digital ad campaign
Meticulously Merging Lanes
We aimed to instill a frictionless brand experience that struck a balance between speaking directly to each audience and contributing to Flash’s overarching narrative. This involved a thorough exploration of each industry and an innovative approach to design and messaging—ultimately presenting Flash as a versatile brand with a unified identity.
Meticulously Merging Lanes
We aimed to instill a frictionless brand experience that struck a balance between speaking directly to each audience and contributing to Flash’s overarching narrative. This involved a thorough exploration of each industry and an innovative approach to design and messaging—ultimately presenting Flash as a versatile brand with a unified identity.
Putting Style in the Driver’s Seat
To bring coherence to such a robust and diverse campaign, we created a comprehensive style guide. From color schemes to typography and photography, this guide became the cornerstone of our creative approach. Our efforts aimed to create a sense of connection across a spectrum of channels and industries, guided by a unified visual identity and messaging strategy.
Adaptable Imagery
Facing a shortage of original assets, we unleashed our creativity to sculpt Flash’s dynamic identity solely from stock imagery. Anticipating Flash’s ongoing evolution, our chosen visuals ensured a narrative that seamlessly aligned with the brand’s ever-changing essence.
Adaptable Imagery
Facing a shortage of original assets, we unleashed our creativity to sculpt Flash’s dynamic identity solely from stock imagery. Anticipating Flash’s ongoing evolution, our chosen visuals ensured a narrative that seamlessly aligned with the brand’s ever-changing essence.
Taking an A/B Test Drive
We orchestrated a varied collection of ads, enabling Flash to conduct A/B testing with different copy and dynamic formats—ranging from static and carousel to motion ads. This strategic approach provided our client with the precision to identify the most effective combinations tailored to their audiences on each platform.
Taking an A/B Test Drive
We orchestrated a varied collection of ads, enabling Flash to conduct A/B testing with different copy and dynamic formats—ranging from static and carousel to motion ads. This strategic approach provided our client with the precision to identify the most effective combinations tailored to their audiences on each platform.
Static Ads
We used static ads to capture attention with concise language and bold visuals, designed to deliver a powerful impact in a single glance.
Carousel Ads
We harnessed the power of storytelling through our deployment of carousel ads, crafted to captivate audiences in an interactive swipe-driven journey.
Carousel Ads
We harnessed the power of storytelling through our deployment of carousel ads, crafted to captivate audiences in an interactive swipe-driven journey.
Adding Motion
We integrated motion into our ad campaign through the use of GIFs, empowering Flash to forge meaningful connections with their audiences in the digital era.
Adding Motion
We integrated motion into our ad campaign through the use of GIFs, empowering Flash to forge meaningful connections with their audiences in the digital era.
Making a Good Impression
BatesMeron’s LinkedIn ads outperformed Flash’s legacy ads with an impressive 74% increase in click-through rate. Our ads garnered 18,103 impressions compared to 9,385 for Flash’s legacy ads.
Making a Good Impression
BatesMeron’s LinkedIn ads outperformed Flash’s legacy ads with an impressive 74% increase in click-through rate. Our ads garnered 18,103 impressions compared to 9,385 for Flash’s legacy ads.
“We engaged BatesMeron with a distinct objective for our campaign: to distill complex messages into a compelling call to action. BatesMeron skillfully unlocked key messages across a range of verticals, simultaneously enhancing and enriching our brand narrative.”
“We engaged BatesMeron with a distinct objective for our campaign: to distill complex messages into a compelling call to action. BatesMeron skillfully unlocked key messages across a range of verticals, simultaneously enhancing and enriching our brand narrative.”
