This Is Jesus Worship Concert Series
Stepping into the realm of worship concerts, This Is Jesus sought to establish a distinctive identity that captured the collective spirit of worship through music. Recognizing the importance of a modern and attention-grabbing aesthetic, they engaged BatesMeron to reimagine their brand, logo and messaging—ensuring a reflection of their extraordinary experience and a unique position in the worship concert landscape.
Stepping into the realm of worship concerts, This Is Jesus sought to establish a distinctive identity that captured the collective spirit of worship through music. Recognizing the importance of a modern and attention-grabbing aesthetic, they engaged BatesMeron to reimagine their brand, logo and messaging—ensuring a reflection of their extraordinary experience and a unique position in the worship concert landscape.
Revelations
With the This Is Jesus team often on the road for tour dates, we kicked things off with a virtual Discovery Session. This meeting of minds unveiled the genesis of their concert series, illuminated the niche they occupy in the worship music landscape, highlighted their distinctive qualities and delved into the visual elements that struck a chord with their organization.
SERVICES: messaging & positioning / logo design / branding / name extension
Establishing a Foundation
After hearing what This Is Jesus wanted and needed from our partnership, BatesMeron decided to tweak our usual Messaging & Positioning process to focus on the key components.
We combined elements that empowered This Is Jesus to convey their identity both internally and to the public. This perfect mix of live music and faith-based communications enabled This Is Jesus to effectively connect with their diverse audience base across various platforms—social media, their website and advertising initiatives.
Right on the Mark
Logo creation came next, where we sorted through various ideas and directions. We crafted a range of logo options—utilizing diverse fonts, handwritten scripts and iconography inspired by both the reverence of Jesus and musical symbols.
Establishing a Foundation
After hearing what This Is Jesus wanted and needed from our partnership, BatesMeron decided to tweak our usual Messaging & Positioning process to focus on the key components.
We combined elements that empowered This Is Jesus to convey their identity both internally and to the public. This perfect mix of live music and faith-based communications enabled This Is Jesus to effectively connect with their diverse audience base across various platforms—social media, their website and advertising initiatives.
Right on the Mark
Logo creation came next, where we sorted through various ideas and directions. We crafted a range of logo options—utilizing diverse fonts, handwritten scripts and iconography inspired by both the reverence of Jesus and musical symbols.
After exploring different combinations of word marks and logo marks, a winning medley rose to the top—a handwritten script logo combined with the Star of Bethlehem and a musical coda. The star was employed to symbolize guidance to Jesus, while the coda, resembling a musical conclusion, created a sense of comforting closure to the phrase “This is Jesus.”
After exploring different combinations of word marks and logo marks, a winning medley rose to the top—a handwritten script logo combined with the Star of Bethlehem and a musical coda. The star was employed to symbolize guidance to Jesus, while the coda, resembling a musical conclusion, created a sense of comforting closure to the phrase “This is Jesus.”
A Balancing Act
Armed with the approved logo we began the process of creating new branding to match. Our exploration spanned an array of color palettes, fonts, patterns, textures and photo treatments, aiming to encapsulate the essence that This Is Jesus envisioned for their brand.
This endeavor posed a unique challenge, as This Is Jesus sought a blend of edginess, elegance, comfort and warmth—all while maintaining a cool and clean aesthetic. Our team successfully navigated this intricate balance, delivering a final product that met their specifications perfectly.
A Balancing Act
Armed with the approved logo we began the process of creating new branding to match. Our exploration spanned an array of color palettes, fonts, patterns, textures and photo treatments, aiming to encapsulate the essence that This Is Jesus envisioned for their brand.
This endeavor posed a unique challenge, as This Is Jesus sought a blend of edginess, elegance, comfort and warmth—all while maintaining a cool and clean aesthetic. Our team successfully navigated this intricate balance, delivering a final product that met their specifications perfectly.
Showtime!
With every element now in place, we orchestrated a book of Graphic Standards for This Is Jesus—empowering them to stride confidently into the future. This comprehensive guide outlined proper usage of their new logo, fonts and color palette, along with guidelines for treating photos, social media and digital ad templates.
Showtime!
With every element now in place, we orchestrated a book of Graphic Standards for This Is Jesus—empowering them to stride confidently into the future. This comprehensive guide outlined proper usage of their new logo, fonts and color palette, along with guidelines for treating photos, social media and digital ad templates.
Visual Harmony
We created custom backgrounds and treatments for This Is Jesus, ensuring they could be easily utilized across various platforms for consistency and viewer recognition. Maintaining a cool and clean aesthetic, these visual tools effectively conveyed our established branding for their organization.
Visual Harmony
We created custom backgrounds and treatments for This Is Jesus, ensuring they could be easily utilized across various platforms for consistency and viewer recognition. Maintaining a cool and clean aesthetic, these visual tools effectively conveyed our established branding for their organization.
As a team of music enthusiasts, we embraced the opportunity to immerse ourselves in the live music arena. This Is Jesus presented a compelling and gratifying challenge—igniting our team’s enthusiasm and deepening our commitment to crafting a standout brand.
As a team of music enthusiasts, we embraced the opportunity to immerse ourselves in the live music arena. This Is Jesus presented a compelling and gratifying challenge—igniting our team’s enthusiasm and deepening our commitment to crafting a standout brand.
“After extensive research, we selected BatesMeron for our rebrand project because their work samples showcased a profound commitment to intentional design and meticulous execution. Their designers, copywriters, and absolute saint of an account manager demonstrated that same extraordinary commitment throughout every phase of our project, consistently knocking our socks off with the caliber of their work and their communication with us. The logo, messaging, and graphic standards they delivered align perfectly with our sky-high aspirations for this brand. We are thrilled with the outcome and would jump at the opportunity to work with BatesMeron on another branding project!”
“After extensive research, we selected BatesMeron for our rebrand project because their work samples showcased a profound commitment to intentional design and meticulous execution. Their designers, copywriters, and absolute saint of an account manager demonstrated that same extraordinary commitment throughout every phase of our project, consistently knocking our socks off with the caliber of their work and their communication with us. The logo, messaging, and graphic standards they delivered align perfectly with our sky-high aspirations for this brand. We are thrilled with the outcome and would jump at the opportunity to work with BatesMeron on another branding project!”
