Farpoint — Website Redesign
Farpoint Development—an innovative real estate development company—sought a website reimagining that would reflect a renewed brand expression. They invited BatesMeron to the table on account of our reputation for striking and effective web design.
Farpoint Development—an innovative real estate development company—sought a website reimagining that would reflect a renewed brand expression. They invited BatesMeron to the table on account of our reputation for striking and effective web design.
Evolving Identity and Reflecting Integrity
We hosted a Discovery Session with Farpoint, delving into the details of their goals, wants and needs for the website refresh. This involved a meticulous assessment of their current website, as well as an evaluation of the new creative assets and guidelines BatesMeron would need to develop.
We learned the Farpoint team wanted an editorial yet approachable design, free from an overly luxurious feel. They also needed the capability to independently edit and update their website once our work was completed.
SERVICES: discovery / site map / wire frames / photoshoot / art direction / website development
Laying the Groundwork
We got to work crafting the blueprint for Farpoint’s new website. We began by devising a comprehensive site map to establish the overall scope and structural framework. Then, we created page-level wireframes to capture the essence and necessary information of each page.
Laying the Groundwork
We got to work crafting the blueprint for Farpoint’s new website. We began by devising a comprehensive site map to establish the overall scope and structural framework. Then, we created page-level wireframes to capture the essence and necessary information of each page.
Creativity in Action
Having laid the foundation, it was time to infuse substance. Building upon Farpoint’s rejuvenated brand identity, we dove into crafting our flat design. This step allowed us to present our envisioned layout to the client for their approval before transforming the flat design into a fully functional website.
Creativity in Action
Having laid the foundation, it was time to infuse substance. Building upon Farpoint’s rejuvenated brand identity, we dove into crafting our flat design. This step allowed us to present our envisioned layout to the client for their approval before transforming the flat design into a fully functional website.
The Image of Excellence
In the competitive world of real estate development, image matters. During development, our team established consistent visual aesthetics by creating detailed image guidelines for employee headshots and property photos. These guidelines facilitated a seamless integration of imagery with the website’s design. For employee headshots, instructions included capturing both business and casual looks to achieve our intended hover effect.
The Image of Excellence
In the competitive world of real estate development, image matters. During development, our team established consistent visual aesthetics by creating detailed image guidelines for employee headshots and property photos. These guidelines facilitated a seamless integration of imagery with the website’s design. For employee headshots, instructions included capturing both business and casual looks to achieve our intended hover effect.
Functionality at its Finest
Interactive property listings and a user-friendly filtering system simplified property searches. As visitors scrolled through the site, the hover photo effect framed impactful, animated typography, offering an engaging experience.
Functionality at its Finest
Interactive property listings and a user-friendly filtering system simplified property searches. As visitors scrolled through the site, the hover photo effect framed impactful, animated typography, offering an engaging experience.
Going Live
It was time to bring our site map and wireframes to life. Our team embarked on developing a user-friendly, visually captivating website that embodied Farpoint’s revitalized branding. The outcome was a sophisticated, modern website, thoughtfully designed for easy editing by their team.
Going Live
It was time to bring our site map and wireframes to life. Our team embarked on developing a user-friendly, visually captivating website that embodied Farpoint’s revitalized branding. The outcome was a sophisticated, modern website, thoughtfully designed for easy editing by their team.
“It is my pleasure to recommend BatesMeron for web design and development projects. The website they created for Farpoint Development reflects the firm’s brand and enhances its online presence. The team was creative, responsive, technically skilled and committed to understanding our business needs throughout the entire process. A modern and intuitive website was created on time and within budget by BatesMeron. We have already seen positive results from it. At every stage, I was impressed with their expertise and customer service. BatesMeron is a great partner for any organization.”
“It is my pleasure to recommend BatesMeron for web design and development projects. The website they created for Farpoint Development reflects the firm’s brand and enhances its online presence. The team was creative, responsive, technically skilled and committed to understanding our business needs throughout the entire process. A modern and intuitive website was created on time and within budget by BatesMeron. We have already seen positive results from it. At every stage, I was impressed with their expertise and customer service. BatesMeron is a great partner for any organization.”
