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Typefaces. Fonts. Character style. I have to say, as a writer, I have a profound love for not only what words say but also how they look. You can’t blame me though. With so many different fonts [...]

I’d be lying if I said most people really understand what I do as a copywriter. And when I say “people,” I mean my parents, my friends and the occasional stranger I strike up conversation with [...]

Picture from Suri’s Burn Book One of the most essential copywriting tasks is establishing voice. Voice is the personality and style of a body of writing. If you’re creating a brand from [...]