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Monthly Archive for: "February, 2012"
Home » Archives for February 2012
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By Melanie Davis
In Design & Conquer
Posted February 28, 2012

Suri Cruise and the Secrets to Establishing Voice

Picture from Suri’s Burn Book One of the most essential copywriting tasks is establishing voice. Voice is the personality and style of a body of writing. If you’re creating a brand from [...]

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By Brad Ferris
In Design & Conquer
Posted February 21, 2012

Guest Blog Post: Website, Show Me the Money

Brad Farris, principal at Anchor Advisors, stopped by the blog just last month. However, he shared something so insightful in his own newsletter that we couldn’t resist featuring him again. [...]

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By BatesMeron
In Design & Conquer
Posted February 14, 2012

Pinterest for Business

Pinterest: if you’ve heard of the site, you probably think of it as a place for virtual window shopping, DIY crafts and planning weddings to grooms who may or may not exist. But don’t write this [...]

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By Travis Terlau
In Design & Conquer
Posted February 7, 2012

Guest Blog Post: The Responsibility of a Name

Travis Terlau visits the blog this week to tell the story of his company’s recent rebranding. The financial advisory firm decided to take on a new name—Investment Answers. And, as rarely [...]

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