Suri Cruise and the Secrets to Establishing Voice
Picture from Suri’s Burn Book One of the most essential copywriting tasks is establishing voice. Voice is the personality and style of a body of writing. If you’re creating a brand from [...]
Guest Blog Post: Website, Show Me the Money
Brad Farris, principal at Anchor Advisors, stopped by the blog just last month. However, he shared something so insightful in his own newsletter that we couldn’t resist featuring him again. [...]
Pinterest for Business
Pinterest: if you’ve heard of the site, you probably think of it as a place for virtual window shopping, DIY crafts and planning weddings to grooms who may or may not exist. But don’t write this [...]
Guest Blog Post: The Responsibility of a Name
Travis Terlau visits the blog this week to tell the story of his company’s recent rebranding. The financial advisory firm decided to take on a new name—Investment Answers. And, as rarely [...]
