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 Lundbeck Values
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By Melissa Leonard
In
Posted August 15, 2018

Lundbeck Values

“We Know Our Values. Now What?” With so much riding on a company’s values, it’s important that they hit the right note straight out of the gate. So, when Lundbeck planned on rolling [...]

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 Brand Tribalism: The Good, The Bad and the Community
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By Joshua P. Ferguson
In Creative Capitalism, Let's Talk Strategy
Posted July 17, 2018

Brand Tribalism: The Good, The Bad and the Community

I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing [...]

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 Get the Most Out of Your Company Values
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By Anna Woodward
In Let's Talk Strategy, Storytelling
Posted March 27, 2018

Get the Most Out of Your Company Values

Company values. Integrity. Hard work. Collaboration. Respect. Excellence. Customer service.

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