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The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need [...]

Brand taglines come in all shapes and sizes. From motivational (“Just do it.”) to evocative (“Maybe she’s born with it. Maybe it’s Maybelline.”) to unrivaled [...]

Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving [...]

Powerful taglines are like a company’s life flashing before your eyes – a whirlwind of products, features, benefits, target markets, experiences and personalities whizzing by in a handful of [...]