As designers, we’re accustomed to providing two to three, sometimes even four concepts to a client. Almost always, there’s a favorite, a safe option and a third, cobbled-together version you’re [...]
Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on [...]
In today’s internet-driven world, we see trends come and go faster than those short-lived knee-high converse or wedged sneakers. With my own eye for fashion and family members in the industry, I [...]
It's no secret that I am an unabashed lover of Instagram. You might even remember this post about inspiring Instagram accounts. Recently, I've been extra enthralled with Instagram's Stories [...]
I love the '90s. I'm a Millennial after all. So over the past couple of years, I've obviously been overjoyed by the return of cultural gems from my childhood. This summer’s choker necklace [...]
Business owners have a plethora of decisions to make on a daily basis. Many of these decisions require an owner to weigh the cost vs. benefit of a vendor, hire or service. Marketing and design is [...]
This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and [...]
New year, new presumptions. While it’s incredibly easy to take shots at a global brand like McDonald’s, recent criticism of the quintessential burger chain’s new takeout packaging design is [...]
Earlier this month, I had the honor of giving a presentation at the National Association of Women Business Owners (NAWBO) Chicago’s THRIVE Conference at the Drake Hotel. I shared my take on [...]
Nearly every business owner knows that effective marketing can help them reach their target audience to sell a product or service. Nearly every business owner also makes a series of common [...]