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 Hermes in the House
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By BatesMeron
In Design & Conquer
Posted May 8, 2014

Hermes in the House

Just as we were coming down from last week’s Communicator Awards high, we were surprised with a new one—the Hermes Creative Awards has also granted us some serious kudos! Hermes Creative [...]

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 April Showers Bring May Awards
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By BatesMeron
In Design & Conquer
Posted May 1, 2014

April Showers Bring May Awards

The BatesMeron team is tickled to announce that we’ve won not just one but three 2014 Communicator Awards from the Academy of Interactive and Visual Arts. The Communicator Awards is one of [...]

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 Action vs. Definition: Types of Taglines
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By Nina Altadonna
In Design & Conquer
Posted April 22, 2014

Action vs. Definition: Types of Taglines

Brand taglines come in all shapes and sizes. From motivational (“Just do it.”) to evocative (“Maybe she’s born with it. Maybe it’s Maybelline.”) to unrivaled [...]

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 A Visit to Spring Trials 2014
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By Fred Schaaf
In Design & Conquer
Posted April 15, 2014

A Visit to Spring Trials 2014

This year I made a special trip out to California to check out the Northern section of the horticulture industry’s California Spring Trials (CAST). While there I was able to be a part of our [...]

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 Ten Common Blog Writing Mistakes
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By Kris Bates
In Tips
Posted March 25, 2014

Ten Common Blog Writing Mistakes

Blogs have become powerful tools in personal and business relationships. But are we communicating properly? As the impact of blogs increases so should our attention to detail—particularly in [...]

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 Brands That Inspire Authenticity
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By BatesMeron
In Design & Conquer
Posted February 11, 2014

Brands That Inspire Authenticity

This winter, we’ve been been getting up close and personal for an RCN direct mail campaign. RCN prides themselves on great products, being a part of the neighborhood and 24-7 customer [...]

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 Branding December
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By Rachel Skybetter
In Design & Conquer
Posted December 17, 2013

Branding December

The days between Thanksgiving and New Year’s Day are a blurry haze of holiday cheer, rosy cheeks and fuzzing feelings. But to some of us, this period can also become a sort of birthday purgatory. [...]

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By Becka Bates
In Design & Conquer
Posted May 7, 2013

6 Questions for: Jean O’Brien

Jean O’Brien is the Marketing Communications Manager at the American Osteopathic Association, the main representative organization for osteopathic physicians in the United States. Jean takes the [...]

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By Melanie Davis
In Design & Conquer
Posted April 23, 2013

I Don’t Always Buy Things Because of the Marketing, But When I Do, I Buy These Things

One fine day in the office, our fearless leader Becka mentioned that she wanted to start watching Game of Thrones. This was somewhat surprising because Becka has not been into similar shows with [...]

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By Becka Bates
In Design & Conquer
Posted April 2, 2013

6 Questions for: Dina Bertacchi-Sulkin

Dina Bertacchi-Sulkin is the Chief Operating Officer of epoints USA, a loyalty and rewards program that is launching in the U.S. after perfecting its platform in other markets around the world. [...]

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