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 Does Your Brand Have a Higher Calling?
2
By Joshua P. Ferguson
In Creative Capitalism, Let's Talk Strategy
Posted March 13, 2019

Does Your Brand Have a Higher Calling?

It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.

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