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 Beware of Infinite Content
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By Joshua P. Ferguson
In Creative Capitalism, Let's Talk Strategy
Posted November 7, 2017

Beware of Infinite Content

Arcade Fire is a rare breed of band. They can pen insanely catchy songs, the kind that send you into singalong fits, while also delivering contemplative, and at times biting, social commentary.

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 What Goes into Making a Tagline That Really Sings?
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By Anna Woodward
In Let's Talk Strategy, Storytelling
Posted October 17, 2017

What Goes into Making a Tagline That Really Sings?

The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need [...]

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