Many moons ago, branding was nothing more than a name, logo or tagline, or a combination of these elements, that differentiated one company, product or service from another. Simple times. But not [...]
It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.
Arcade Fire is a rare breed of band. They can pen insanely catchy songs, the kind that send you into singalong fits, while also delivering contemplative, and at times biting, social commentary.