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Pardon the pun, but one of LinkedIn’s newest features may be the missing link between networking and content marketing. What was once restricted to “influencers” (read: experts, [...]

Blogs have become powerful tools in personal and business relationships. But are we communicating properly? As the impact of blogs increases so should our attention to detail—particularly in [...]

Last week I went to lunch with another project manager I met through a rebranding project we were a part of last year. As we were talking about daily ups and downs of being a project manager—and [...]

Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving [...]

Picture from Suri’s Burn Book One of the most essential copywriting tasks is establishing voice. Voice is the personality and style of a body of writing. If you’re creating a brand from [...]

I’ve spoken before of the fear some business owners feel when giving away “free” advice through blogs. I said, and still think, that the fear is unfounded. The benefits of [...]

In times of economic woe, many businesses are tempted to kill the lights to save on electricity. The inherent peril is that if your business operates in the dark, your customers will not see you [...]