Wedding season is upon us! Though we’ve been married to our beloveds, marketing and design, for quite some time, we find that our love only grows stronger over the years. Let us celebrate the union of great design and strategy with a roundup of stories on marketing wedded bliss, the Avengers, the booming popularity of QR codes and how to get a more meaningful understanding of marketing ROI.
Infographic: The Avengers Impact on Social Media
Unless you live under a rock, you are probably aware that The Avengerscame out on May 4th and has now become one of the highest-earning box office hits of all time. If you saw the movie, you will agree that it’s a SMASH (pun intended) and that ever since its release the Internet has been buzzing with Avenger Fever. Check out these marvelous infographics to see a great example of how pop culture, social media and design can come together. And if you live under a rock, please move and see the movie.
Four Seasons Woos #LuxBrides on Twitter and Pinterest
Four Seasons is pounding the virtual pavements of social media to promote weddings at its properties. Though you can find beautiful photos of Four Seasons weddings on the company’s wedding-focused Facebook tab, magazine app, Twitter feed and Pinterest page, Four Seasons has adeptly made the conversation about the journey to the altar, not bullet-point reasons why you should have your wedding at a Four Seasons.
Understanding the New ROI of Marketing
ROI doesn’t just stand for return on investment anymore. Today, ROI also stands for return on impression, opportunity, engagement and objectives. These new measurement tools can help create an integrated marketing plan that provides a better grasp of how a company is performing. They are also key components in ushering your company into the age of YouTube, Twitter and Bieber.
Eight Percent of Magazine Pages Contained Mobile Bar Codes in Study
It seems that QR codes are here to stay. A recent study showed that the percentage of magazines that feature mobile action codes has dramatically increased since 2011. As this new marketing tool continues to gain audience attention and engagement, we marketers need to figure out how to enrich the user experience and expand on mobile marketing.
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