Your cheat sheet to enjoying the 2014 Chicago Flower & Garden Show is here.
To help show regulars, newbies and curious Chicagoans make the most of the annual event held at Navy Pier, BatesMeron created a colorful infographic full of tips and to-dos for visiting the Chicago Flower & Garden Show. From a packed schedule of chef demonstrations to a variety of fun-in-the-garden activities for kids, we wanted to ensure that our audience understood that the Chicago Flower & Garden Show is much more than a casual stroll through a blossoming garden.
But that’s not all we did.
BatesMeron took infographics out of its digital-box and brought it into the wonderful world of print. Yep, instead of constricting our creative genes to a digital platform, we opened the door to more eyes through more marketing channels. And we choose print because—regardless of myth—people still love it! In fact, a survey from Two Sides showed that 70% of Americans said they prefer to read things on printed paper over a digital screen, and 67% said they liked the feel of print media over other mediums.
So, not only did we develop a one-glance review of can’t-miss attractions for the show, we created a tangible, take-home marketing tool that our audience can hold onto way past the close of the Chicago Flower & Garden Show (which happens to be March 23rd).
Check out our “Flower Show Cheat Sheet” below or view it on visual.ly. And if you’re looking for an inspiring Chicago activity, be sure to visit the Chicago Flower & Garden Show at Navy Pier—now until Sunday!
