R&M Consulting – Image Brochure
Coming off a brand repositioning with our team, R&M Consulting’s new identity countered the cold and impersonal tax service stereotype to position their team as one brimming with warmth and passion. Now, they sought a tool that embodied their genuine nature and the tax and internal auditing services they offer tailored to each of their clients.
If you’re trying to show the heart and soul of your company, using stock photography is not an option.
R&M Consulting is a unique, custom service that focuses solely on tax and internal audit services. Completely tailored by each case, R&M puts its clients at the core of the company. It was this client-centric mentality that fueled our recent repositioning of R&M. They came to BatesMeron for a slight visual redesign and a serious messaging overhaul that better represents their company’s intentions.
Now, they were coming to us again: this time for a high-end brochure filled with photography that would feature their close-knit team, services and iconic Michigan Avenue office location in an aspirational, genuine way (read: not stock).
SERVICES: brand messaging / visual identity / brand collateral / photography
Our strategy for the brochure was reminiscent of our strategy for R&M’s repositioning: we needed to convey both their approachability and their personalized services. Just like the work they offer, the actual design of the brochure—a book within a brochure—mirrors R&M’s mission: always aligned and guided by their core truths, which are featured above the internal pages so that they are always at the forefront.
Also woven throughout is the tagline, “Known by heart,” which we developed to capture the authenticity and knowledge of their brand.
The highlight of our efforts, however, was the library of authentic R&M photography built from a photoshoot we art directed with the brochure in mind.
Photos of Chicago’s bustling streets and R&M’s office, along with specific shots of the familiar red awning that welcomes visitors to their building, filled the pages between images of real R&M employees on the job. Collaborating in a conference room, working diligently at their desks and calling clients, each team member portrayed the passion and joy that goes into their work.
By truly capturing the people at the heart of the brand, we were able to more completely represent R&M and its values in a timeless, authentic way.
The resulting photos lent themselves beautifully to the brochure and captured the warmth and dedication of their company in a way that stock photography never could.
“By highlighting both our expertise and our personality, BatesMeron created a campaign that opened the doors to clients new and old—we even had previous clients reach out to tell us it reminded them of just how much they’ve enjoyed working with us. The reinforcement across digital and print was seamless, helping us gain even more recognition.”
