Options Industry Conference – Scottsdale
Every industry conference has its draw, and for the OIC, it’s the unbeatable event locations.
The conference is annually held at a new and exciting destination, fit for both the educational opportunities and the hours of fun that the OIC has in store for its attendees. With that in mind, it’s no wonder their team chose Scottsdale as the backdrop of this year’s meeting. Now, it was up to us to convey the tantalizing taste of the thrills, culture and relaxation that conference-goers can look forward to at Scottsdale’s Camelback Inn Resort & Spa.
SERVICES: Event Messaging / Visual Identity / Video Production / Event Collateral / Website
Our first order of business was the mood board. With our three concepts, we were sure to go in diverse directions, each highlighting a different aspect of the adventure that awaits attendees. One drew inspiration from the natural beauty of Arizona’s desert views, conveying simple serenity. Another leaned into the colors of the Arizona landscape, with textures resembling the Camelback Mountain range for old western charm. However, the chosen concept leveraged the untamed beauty of the western wilderness, an electric introduction to the endless possibilities that await attendees.
Even the chosen color palette of bullion sunset, raven feather and silver plate work together to convey Scottsdale’s immersive combination of old and new and of wild and rustic.
Even the chosen color palette of bullion sunset, raven feather and silver plate work together to convey Scottsdale’s immersive combination of old and new and of wild and rustic.
With a theme solidified, we were already brimming with inspiration for the next piece of work: the promotional video. To ensure that attendees to the OIC were eager to visit Scottsdale’s Camelback Inn Resort & Spa, we leaned into the serenity and the excitement the location has to offer. Our team combined gritty historic clips of the old west side by side with footage of the bold, bright cultural wonders of Scottsdale to appeal to both the adventurous and the curious.
Then, we pulled our designs through to the informative OIC website, which houses all attendee resources regarding the event and its activities, as well as email templates for the OCC to send out reminders and news in the months leading up to the event.
The last piece of the puzzle was the save-the-date, a beautiful vintage-style postcard that arrived in attendee mailboxes just in time to generate fresh anticipation prior to another successful Options Industry Conference.
