REVCOR – Branding, Messaging & Positioning
Founded in 1946, Revcor has been delivering revolutionary airflow solutions to bring clients an undeniable competitive advantage. With nearly eight decades of growth and innovation under their belt, the team approached BatesMeron for a brand refresh that suited both the company’s strengths and an ever-changing, digital-first world.
Founded in 1946, Revcor has been delivering revolutionary airflow solutions to bring clients an undeniable competitive advantage. With nearly eight decades of growth and innovation under their belt, the team approached BatesMeron for a brand refresh that suited both the company’s strengths and an ever-changing, digital-first world.
Partnership and Passion
We gathered our teams together, hosting a Discovery session to learn as much as possible about Revcor, the brand history and—most importantly—the company’s future goals. From research and development to gaining a personal understanding of what clients need, it was clear to see that Revcor’s original tagline, Revolutionary Air Flow, was more than an aspirational statement.
SERVICES: discovery / logo / branding / messaging & positioning / tagline
Years of satisfied clients and repeat service showed that the Revcor team’s dedication to finding the best solution, rather than simply a replacement part, played a major part in the brand’s success.
Years of satisfied clients and repeat service showed that the Revcor team’s dedication to finding the best solution, rather than simply a replacement part, played a major part in the brand’s success.
Embracing Solutions
The BatesMeron team got to work finding the right new look for Revcor. Drawing inspiration from the subject matter itself, we gathered bold fonts along with cool and vibrant colors to build a visual look that felt right for the industry.
Embracing Solutions
The BatesMeron team got to work finding the right new look for Revcor. Drawing inspiration from the subject matter itself, we gathered bold fonts along with cool and vibrant colors to build a visual look that felt right for the industry.
With collaboration, our newfound airflow knowledge and helpful insight from Revcor, the final logo sat proudly surrounded by imagery representing the movement and motion of air. An abstract take on an industrial fan, the new logo brings both energy and stability to the brand.
With collaboration, our newfound airflow knowledge and helpful insight from Revcor, the final logo sat proudly surrounded by imagery representing the movement and motion of air. An abstract take on an industrial fan, the new logo brings both energy and stability to the brand.
A New Era of Airflow
The original tagline “Revolutionary Airflow” carried the strength and dedication of the brand—but the freshly updated visual identity called for something more evergreen. We needed a new tagline that matched the new look-and-feel of Revcor while maintaining years-long promises to clients (both new and legacy).
We put our heads together to find the perfect blend of energetic superiority with evergreen bravado, while remaining approachable to new clients. The line “Excellence in Airflow” rang true and both teams knew it was the right fit. As a promise to clients and a rally cry to team members, the new tagline stood proudly next to the fully refreshed brand.
A New Era of Airflow
The original tagline “Revolutionary Airflow” carried the strength and dedication of the brand—but the freshly updated visual identity called for something more evergreen. We needed a new tagline that matched the new look-and-feel of Revcor while maintaining years-long promises to clients (both new and legacy).
We put our heads together to find the perfect blend of energetic superiority with evergreen bravado, while remaining approachable to new clients. The line “Excellence in Airflow” rang true and both teams knew it was the right fit. As a promise to clients and a rally cry to team members, the new tagline stood proudly next to the fully refreshed brand.
“BatesMeron quickly established trust and developed a partnership with our team. They asked insightful questions, listened intently and leveraged their tremendous creative talent to create WOW work. BatesMeron is a collection of great people with serious talent.”
“BatesMeron quickly established trust and developed a partnership with our team. They asked insightful questions, listened intently and leveraged their tremendous creative talent to create WOW work. BatesMeron is a collection of great people with serious talent.”
