PP&L CAST — Event Branding
Pacific Plug & Liner is well-known for supplying unique and exciting perennials—curated for high-quality results. Each year the team attends the California Spring Trials (CAST) to show off their latest collections to buyers from across the map. For 2023, they tapped the BatesMeron team to make it the most unforgettable season yet.
Ready to Set Sail
To stand out from the crowd, Pacific Plug & Liner knew they needed to bring more than beautiful plants to CAST—they needed a theme. Previous themes included Prestigious Polo Club, Retro Ski Lodge and Jungle Rock & Roll. To maintain high interest in their perennials and keep their theming strategy fresh, the team decided something nautical would make a splash at the 2023 event.
SERVICES: campaign theme / messaging / design / campaign logo / swag / microsite / print
got to work, pooling their creativity to craft a theme that
would make waves at CAST 2023.
The team landed on two concepts. The first was dark, romantic and heavily influenced by watercolor painting—and what lies beneath the ocean surface.
The team landed on two concepts. The first was dark, romantic and heavily influenced by watercolor painting—and what lies beneath the ocean surface.
The second was bright, airy and pulled inspiration from vintage travel posters and Art Nouveau.
The second was bright, airy and pulled inspiration from vintage travel posters and Art Nouveau.
Pacific Plug & Liner excitedly picked the second concept, eagerly awaiting a full suite of collateral to use both before and during CAST.
Pacific Plug & Liner excitedly picked the second concept, eagerly awaiting a full suite of collateral to use both before and during CAST.
Design Underway
A logo designed specifically for usage in CAST 2023 collateral led the way for the rest of design.
Design Underway
A logo designed specifically for usage in CAST 2023 collateral led the way for the rest of design.
Our designers dove into the Art Nouveau vision using a softened palette of Pacific Plug and Liner’s brand colors and fonts with a vintage feel to match the inspiration behind the now-established CAST look and feel. The writing team steered the course, sprinkling plenty of sailing terminology throughout each piece.
Our designers dove into the Art Nouveau vision using a softened palette of Pacific Plug and Liner’s brand colors and fonts with a vintage feel to match the inspiration behind the now-established CAST look and feel. The writing team steered the course, sprinkling plenty of sailing terminology throughout each piece.
Anchors Aweigh
With CAST 2023 on the horizon, BatesMeron brought the full concept together. Starting with a landing page and invitation to float buyers a preview of what was to come. Social posts and a newsletter update soon followed—keeping everyone on the edge of their seats.
Anchors Aweigh
With CAST 2023 on the horizon, BatesMeron brought the full concept together. Starting with a landing page and invitation to float buyers a preview of what was to come. Social posts and a newsletter update soon followed—keeping everyone on the edge of their seats.
Shown above: Landing page / physical invitation / Digital invitation / limited edition enamel pins
Shown above: Landing page / physical invitation / Digital invitation / limited edition enamel pins
Once the CAST voyage began, there were even more opportunities to catch eyes. From banners and flags to hats and vests to a one-of-a-kind growing season guidebook, Pacific Plug & Liner’s maritime theme rocked the boat in the best way possible.
Once the CAST voyage began, there were even more opportunities to catch eyes. From banners and flags to hats and vests to a one-of-a-kind growing season guidebook, Pacific Plug & Liner’s maritime theme rocked the boat in the best way possible.
“We are an annual exhibitor at the California Spring Trials, and we recently finished up the 2023 edition held at the Santa Barbara Polo Club. In the past we have always had a theme but put the theme on pause for a few years due to Covid and other factors. I am happy we brought a theme back in 2023! The team at BMSD did an amazing job as always of reading my mind and bringing the theme to life. This year we chose a Yacht Club theme as a fun way to present our new products in a beautiful setting. With the help of BMSD the show looked professional and well put together from the banners, brochures, employee clothing all the way to the details of the must-have swag, something I could not do without them. I highly recommend BMSD for any event design needed.”
“We are an annual exhibitor at the California Spring Trials, and we recently finished up the 2023 edition held at the Santa Barbara Polo Club. In the past we have always had a theme but put the theme on pause for a few years due to Covid and other factors. I am happy we brought a theme back in 2023! The team at BMSD did an amazing job as always of reading my mind and bringing the theme to life. This year we chose a Yacht Club theme as a fun way to present our new products in a beautiful setting. With the help of BMSD the show looked professional and well put together from the banners, brochures, employee clothing all the way to the details of the must-have swag, something I could not do without them. I highly recommend BMSD for any event design needed.”
