Kocsis + Caster Maintenance – Trade Show Booth Design & Video Production
When steel industry titans, Kocsis and Caster Maintenance, sought to make a powerful impact at the AISTech 2023 Conference, they turned to BatesMeron for our expertise. With a merger on the horizon, these industry leaders desired a show-stopping booth that would effectively introduce their united front and leave a lasting impression on attendees.
The Job
Our task was to design a remarkable trade show booth with accompanying swag & visuals that would resonate not only during this event, but for future conferences as well. The BatesMeron team rose to the challenge, leveraging our creative prowess to design a truly distinctive and captivating concept.
SERVICES: discovery / theme presentation / trade show booth design / branded swag / marketing materials / strategy
We started with a discovery session to get down to the nitty-gritty of the clients’ wants and needs.
The men of steel made it clear they wanted an attention-grabbing booth that was a seamless blend of Kocsis & Caster Maintenance’s strengths. They needed a visually stunning display to symbolize their shared vision and combined expertise, while making attendees feel impressed and at ease.
We started with a discovery session to get down to the nitty-gritty of the clients’ wants and needs.
The men of steel made it clear they wanted an attention-grabbing booth that was a seamless blend of Kocsis & Caster Maintenance’s strengths. They needed a visually stunning display to symbolize their shared vision and combined expertise, while making attendees feel impressed and at ease.
The BatesMeron Team wasted no time getting to work, crafting three distinct concepts that would captivate and engage both our clients and the AISTech Conference attendees.
The BatesMeron Team wasted no time getting to work, crafting three distinct concepts that would captivate and engage both our clients and the AISTech Conference attendees.
Theme 1: “Going Up North”
Leaning into the laidback jeans, boots and flannel vibe of Kocsis and Caster Maintenance, this theme conceptualized a lifestyle installation of a cabin or den, designed to transport attendees to the Midwestern ‘Up North.’
Theme 1: “Going Up North”
Leaning into the laidback jeans, boots and flannel vibe of Kocsis and Caster Maintenance, this theme conceptualized a lifestyle installation of a cabin or den, designed to transport attendees to the Midwestern ‘Up North.’
Theme 2: “Colors of Steel”
A bold, colorful installation emphasizing the colors of Kocsis & Caster branding and their American roots, this theme envisioned walls and flooring bathed in vibrant colors, hands-on equipment displays, neon lights and one-of-a-kind swag displays.
Theme 2: “Colors of Steel”
A bold, colorful installation emphasizing the colors of Kocsis & Caster branding and their American roots, this theme envisioned walls and flooring bathed in vibrant colors, hands-on equipment displays, neon lights and one-of-a-kind swag displays.
Theme 3: “Forged in Fire”
This fiery theme utilized full-scale video projection to completely immerse attendees into the world of steel and serve as a powerful introduction to the Kocsis x Caster Maintenance partnership.
Theme 3: “Forged in Fire”
This fiery theme utilized full-scale video projection to completely immerse attendees into the world of steel and serve as a powerful introduction to the Kocsis x Caster Maintenance partnership.
Standing Out with a Steely Resolve
The project presented several challenges, including the task of making Kocsis & Caster Maintenance stand out from competitors within a limited space. Our solution showcased the clients’ uniqueness by emphasizing their 100% American Small Business status and inherent commitment to sustainability.
Moreover, we understood the importance of delivering a “wow” factor, distinct from the conventional tablecloth and roll-up banners. To accomplish this, we employed innovative design elements, captivating visuals and immersive experiences within the booth.
Standing Out with a Steely Resolve
The project presented several challenges, including the task of making Kocsis & Caster Maintenance stand out from competitors within a limited space. Our solution showcased the clients’ uniqueness by emphasizing their 100% American Small Business status and inherent commitment to sustainability.
Moreover, we understood the importance of delivering a “wow” factor, distinct from the conventional tablecloth and roll-up banners. To accomplish this, we employed innovative design elements, captivating visuals and immersive experiences within the booth.
Forging the Design
Our team meticulously crafted every element, from the striking booth layout and flooring to the unique swag items and business cards. Each design choice aligned seamlessly with the theme, ensuring a cohesive and memorable brand presence.
Forging the Design
Our team meticulously crafted every element, from the striking booth layout and flooring to the unique swag items and business cards. Each design choice aligned seamlessly with the theme, ensuring a cohesive and memorable brand presence.
SHOWN ABOVE: Dickies work shirt \ qr code hang tags \ trucker hat \ coozies \ cooler
SHOWN ABOVE: Dickies work shirt \ qr code hang tags \ trucker hat \ coozies \ cooler
Rolling…Action!
At the heart of the immersive experience was the video production wall. To bring it to life, our team traveled to film at various Kocsis and Caster Maintenance locations. The result was a mesmerizing display showcasing the inner workings and expertise of both companies. The footage captured on-site added a layer of realism, allowing visitors to truly immerse themselves in the partnership between Kocsis and Caster Maintenance.
Check out the full video:
Rolling…Action!
At the heart of the immersive experience was the video production wall. To bring it to life, our team traveled to film at various Kocsis and Caster Maintenance locations. The result was a mesmerizing display showcasing the inner workings and expertise of both companies. The footage captured on-site added a layer of realism, allowing visitors to truly immerse themselves in the partnership between Kocsis and Caster Maintenance.
Check out the full video:
Materializing Our Vision
To transform our concept into reality, we teamed up with 3D Exhibits, renowned experts in immersive experiences. Leveraging their expertise and innovative solutions, we were able to seamlessly integrate compelling visuals and eye-catching design into the Kocsis & Caster Maintenance trade show booth.
Materializing Our Vision
To transform our concept into reality, we teamed up with 3D Exhibits, renowned experts in immersive experiences. Leveraging their expertise and innovative solutions, we were able to seamlessly integrate compelling visuals and eye-catching design into the Kocsis & Caster Maintenance trade show booth.
The immersive booth proved to be a resounding success, leaving AISTech attendees awestruck and Kocsis and Caster Maintenance walking away with new business opportunities. Its evergreen design ensures future usability, allowing for easy customization and adaptation. This impactful installation will continue to elevate Kocsis and Caster Maintenance’s presence at future events, reinforcing their connection with the steel industry and strengthening their partnership.
The immersive booth proved to be a resounding success, leaving AISTech attendees awestruck and Kocsis and Caster Maintenance walking away with new business opportunities. Its evergreen design ensures future usability, allowing for easy customization and adaptation. This impactful installation will continue to elevate Kocsis and Caster Maintenance’s presence at future events, reinforcing their connection with the steel industry and strengthening their partnership.
We were thrilled to see our vision come to life. Expanding our expertise into the world of experiential marketing allowed us to truly flex our creative muscles and build an extraordinary booth for our clients.
We were thrilled to see our vision come to life. Expanding our expertise into the world of experiential marketing allowed us to truly flex our creative muscles and build an extraordinary booth for our clients.
“Thank you all again for the hard work on this trade show, it was fantastic. Our team said this was the best trade show they’ve ever been a part of. Caster Maintenance has already closed some new business from it, and Kocsis has a handful of nice opportunities we’re working on. I’m looking forward to working together on many more projects in the future.”
“Thank you all again for the hard work on this trade show, it was fantastic. Our team said this was the best trade show they’ve ever been a part of. Caster Maintenance has already closed some new business from it, and Kocsis has a handful of nice opportunities we’re working on. I’m looking forward to working together on many more projects in the future.”
